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Crowdsourcing
336 pages, 2009
Who would have thought that companies such as iStockphoto and Threadless, which employ just a handful of employees, would be able to generate millions of dollars in revenue every year? How can enthusiastic amateurs and experienced professionals successfully work together to solve common problems?
Jeff Howe reveals that the “crowd” is more than wise–it’s talented, creative, and stunningly productive. It’s also a perfect meritocracy, where age, gender, race, education, or job history no longer matter; one’s ability to perform the service or solve the problem is all that counts.
If you can do the job well, you have it. But crowdsourcing has triggered real changes in the way work is organized and carried out.
Jeff Howe's book 'Crowdsourcing' explores the concept of harnessing the collective intelligence of online communities to solve problems and generate ideas. It's like having a team of experts at your fingertips, ready to help you with your project or business.
Howe digs into how crowdsourcing is democratizing production. Now, anyone with an internet connection can contribute to projects, regardless of their location or background. It's a game-changer for industries like journalism, software development, and more.
In 'Crowdsourcing', you'll find that this isn't just a trend, it's a viable business model. Companies can tap into the crowd for everything from product design to customer service. It's a cost-effective way to get high-quality results.
Howe also looks into the future of work. With crowdsourcing, traditional employment models are being disrupted. More and more people are becoming 'micro-entrepreneurs', contributing their skills to multiple projects instead of working a traditional 9-5 job.
While crowdsourcing has many benefits, it's not without its challenges. Jeff Howe discusses potential risks, such as quality control and exploitation of workers. It's important to approach crowdsourcing ethically and responsibly.
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Jeff Howe's Crowdsourcing is a must-read for anyone seeking to understand the future of business and the power of the crowd.
Tim O'Reilly - O'Reilly Media founderCrowdsourcing is a profound, transformative development in the digital world, and Jeff Howe is the perfect guide to understanding it.
Clay Shirky - Internet & Society theoristJeff Howe's Crowdsourcing paints a compelling picture of a future where the power of the crowd is harnessed for innovation and growth.
Chris Anderson - Wired Magazine's Editor-in-ChiefJeff Howe's Crowdsourcing is a game-changer. It's a must-read for anyone who wants to understand the new world of work and business.
Don Tapscott - Business Executive, AuthorJeff Howe's Crowdsourcing is a brilliant, insightful book that is profoundly relevant to anyone interested in the future of business and work.
Seth Godin - Marketing Guru, AuthorRecommendations
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