Reddit meter
Building a StoryBrand
240 pages, 2017
business & management
1082 booksBuilding a StoryBrand is a book every UX designer, copywriter, marketer, and entrepreneur should read. Author Donald Miller teaches us to think of our customers as the main character in our story and how to talk about our brand so that they will listen.
Because customers don't care about our level; they care about their own. So knowing how to craft a compelling message and integrating that message into our product design and marketing is more accessible than we may think.
Building a StoryBrand is efficiently packed with helpful information and frameworks to help us create a story that will capture customer attention. This book proves to be very impactful because I have started using this process for understanding and clarifying my brand story.
Donald Miller emphasizes the importance of storytelling in business. He believes that a well-crafted story can engage customers, build trust, and ultimately drive sales. So, take a look at your business and see how you can incorporate storytelling into your marketing strategy.
Miller introduces the SB7 Framework, a seven-part structure to help businesses craft compelling stories. This framework includes a character, a problem, a guide, a plan, a call to action, avoiding failure, and ending in success. Explore this framework and see how it can help you improve your business narrative.
In Building a StoryBrand, the customer is the hero, not your brand. This is a key takeaway from the book. Miller suggests that businesses should position themselves as guides who help customers overcome their problems. So, check your current marketing approach and find ways to make your customers the center of your story.
Donald Miller stresses the importance of keeping your brand message simple and clear. He argues that customers are drawn to brands that can clearly communicate what they offer and how it will benefit them. So, take a moment to look into your brand message and see if it's simple and clear enough for your customers to understand.
A call to action is a crucial part of your brand story. According to Miller, it should be direct and compelling, encouraging customers to take the next step. So, dig into your current call to action and see if it's strong enough to motivate your customers.
Quotes 5
Donald Miller's 'Building a StoryBrand' is a game-changer. It revolutionizes the way we communicate ideas.
Seth Godin - Marketing Guru'Building a StoryBrand' by Donald Miller is a must-read. It's a powerful tool for anyone who wants to transform their business.
Dave Ramsey - Financial BroadcasterDonald Miller's 'Building a StoryBrand' is a masterclass in effective communication. It's a must-read for anyone who wants to make a difference.
Daniel Pink - Bestselling Author'Building a StoryBrand' by Donald Miller is a transformative book. It's a powerful guide to creating a compelling narrative.
Brene Brown - Research ProfessorDonald Miller's 'Building a StoryBrand' is a revolutionary book. It's a must-read for anyone who wants to inspire others.
Simon Sinek - Motivational SpeakerRecommendations
1
Building a StoryBrand found in libraries
1Best Business Books
Are you starting your own business? These Best Business Books will help you reach for the stars.