Reddit meter
Branding in Five and a Half Steps
320 pages, 2016
design
194 books
business & management
1082 booksIn Branding, Johnson strips everyday brands down to their basic components. With case studies enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions.
The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question―the missing gap in the market―to which an answer is needed.
Johnson proceeds to unveil hidden elements involved in creating a successful brand―from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language.
With more than 1,000 vibrant illustrations showcasing the world’s most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease,
Branding explores every step of the development process required to create the simplest and most immediately compelling brands.
In 'Branding in Five and a Half Steps', Michael Johnson breaks down the complex process of branding into manageable steps. He makes it easy for anyone to understand the process, from investigating the brand's current state to crafting a unique identity.
Johnson emphasizes the importance of research in the branding process. He suggests that you should dig deep into the brand's history, its competitors, and its target audience. This will help you create a brand that truly resonates with your audience.
The book explores the power of visual identity in branding. Johnson believes that a strong visual identity can make your brand stand out in a crowded market. So, take a look at your brand's visual elements and see if they truly represent what your brand stands for.
Michael Johnson highlights the role of strategy in branding. He suggests that a well-thought-out strategy can guide your branding efforts and ensure that they align with your business goals. So, don't forget to check your branding strategy and make sure it's helping you achieve your goals.
One key takeaway from 'Branding in Five and a Half Steps' is that branding is an ongoing process. Johnson encourages readers to continuously evaluate and refine their brand. So, don't be afraid to make changes if something isn't working. Remember, your brand should evolve as your business grows.
Recommendations
1
Branding in Five and a Half Steps found in libraries
1Books For Artists
Elevate your artistic skills and become the best artist you can be with the best Books for Artists.