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Brand by Hand

240 pages, 2018

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Description

Brand by Hand: The Visual Journey of Graphic Designer Jon Contino is a limited-edition art book that combines artwork and personal photographs to document the work, career, and artistic inspirations of graphic designer extraordinaire Jon Contino. 

Contino, who is based in Brooklyn, N. Y. , has created award-winning designs for such high-profile clients as Nike, 20th Century Fox, and Sports Illustrated. The 192-page book takes readers through his entire graphic design career, examining what inspired him to create works that have gained national attention—and why he has faced self-doubt and bad luck along the way.

The Power of Hand-Drawn Designs

In Brand by Hand, Jon Contino emphasizes the importance of hand-drawn designs in branding. He believes that these designs add a personal touch and authenticity that digital designs often lack. So, if you're looking to make your brand stand out, it might be worth exploring hand-drawn designs.

The Role of Storytelling in Branding

Contino highlights the role of storytelling in creating a successful brand. He suggests that every brand has a story to tell, and it's how you tell that story that can set your brand apart. So, take a look at your brand's story and see how you can tell it in a unique and engaging way.

The Importance of Consistency

Consistency is key in branding, according to Jon Contino. He argues that a consistent brand image and message can help build trust and loyalty among customers. So, check if your brand is consistent across all platforms and touchpoints.

The Value of Experimentation

In Brand by Hand, Contino encourages readers to experiment with different design styles and techniques. He believes that experimentation can lead to innovation and help you find a design that truly represents your brand. So, don't be afraid to try something new and see what works for your brand.

The Impact of Culture on Branding

Contino also explores the impact of culture on branding. He suggests that understanding and incorporating elements of culture into your brand can make it more relatable and appealing to your target audience. So, research your audience's culture and find ways to incorporate it into your brand.

Quotes 5

Jon Contino's 'Brand by Hand' is a masterclass in design. It's a must-read for anyone interested in the art of branding.

Aaron DraplinAaron Draplin - Graphic Designer

Contino's 'Brand by Hand' is a testament to the power of hand-drawn design. It's a book that will inspire and educate.

Jessica HischeJessica Hische - Lettering Artist

'Brand by Hand' is a compelling exploration of Jon Contino's unique approach to design. It's a book that challenges and inspires.

Paula ScherPaula Scher - Graphic Designer

Jon Contino's 'Brand by Hand' is a fascinating journey into the world of hand-drawn design. It's a must-have for any design enthusiast.

Erik SpiekermannErik Spiekermann - Typography Expert

'Brand by Hand' is a brilliant showcase of Jon Contino's talent. It's a book that will change the way you think about design.

Stefan SagmeisterStefan Sagmeister - Graphic Designer
Aaron DraplinJessica HischePaula ScherErik SpiekermannStefan Sagmeister

Recommendations

1
Zack Onisko, designer and entrepreneur and technology and venture capitalist, Recommending BestBooks

Zack Onisko

designerentrepreneurtechnologyventure capitalist

Brand by Hand found in libraries

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157 books

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