Brand by Hand

In Brand by Hand, Jon Contino emphasizes the importance of hand-drawn designs in branding. He believes that these designs add a personal touch and authenticity that digital designs often lack. So, if you're looking to make your brand stand out, it might be worth exploring hand-drawn designs.

Contino highlights the role of storytelling in creating a successful brand. He suggests that every brand has a story to tell, and it's how you tell that story that can set your brand apart. So, take a look at your brand's story and see how you can tell it in a unique and engaging way.

Consistency is key in branding, according to Jon Contino. He argues that a consistent brand image and message can help build trust and loyalty among customers. So, check if your brand is consistent across all platforms and touchpoints.

In Brand by Hand, Contino encourages readers to experiment with different design styles and techniques. He believes that experimentation can lead to innovation and help you find a design that truly represents your brand. So, don't be afraid to try something new and see what works for your brand.

Contino also explores the impact of culture on branding. He suggests that understanding and incorporating elements of culture into your brand can make it more relatable and appealing to your target audience. So, research your audience's culture and find ways to incorporate it into your brand.