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Art Is Work
272 pages, 2008
An oversized retrospective of one of history's most influential figures in international design, this lavishly illustrated book evaluates the role of art in business today, and presents the author's theories about the trivializing influences of technology and commerce. It documents the creative processes behind several works by him.
Milton Glaser emphasizes that art is not just a hobby or a passion, but a job. He encourages artists to take their work seriously and treat it as a profession. This means dedicating time, effort, and resources to improve and succeed in the field.
Glaser suggests that creativity is not a sudden burst of inspiration, but a process. He encourages artists to explore, research, and dig into their ideas, and not to be afraid of making mistakes along the way. It's through this process that great art is created.
In 'Art Is Work', Glaser stresses the importance of originality in art. He believes that artists should strive to create something unique and not just copy what's already out there. So, take a look at your work and see if it truly reflects your individuality.
Glaser also explores the relationship between art and society. He believes that art has the power to influence society and bring about change. This is a reminder for artists to consider the impact of their work on the world around them.
Lastly, Glaser emphasizes the importance of continuous learning in art. He encourages artists to always be curious, to keep exploring new techniques and ideas. This will not only improve their skills but also keep their work fresh and exciting.