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Aim for a Job in Graphic Design/Art

146 pages, 1979

Takeaways
Description
Designed to appeal to hobbyists and professionals, this definitive guide covers the history of graphic design with hundreds of color illustrations. It also describes the fundamentals of typography and design, the work process, and the methods used by major designers as they solve problems.
Understanding the Basics

S. Neil Fujita's book, Aim for a Job in Graphic Design/Art, emphasizes the importance of understanding the basics of graphic design. He suggests that before you start creating, you should first explore the principles of design, color theory, and typography. This foundation will help you create more effective and visually appealing designs.

The Importance of Creativity

Fujita highlights the importance of creativity in graphic design. He encourages readers to think outside the box and experiment with different design elements. Don't be afraid to break the rules and try something new. This could be the key to creating a unique and memorable design.

Building a Portfolio

One of the key takeaways from Aim for a Job in Graphic Design/Art is the importance of building a strong portfolio. Fujita advises that your portfolio should showcase your best work and demonstrate your skills and creativity. It's your chance to impress potential employers, so make sure it represents you well.

Continuous Learning

The book emphasizes the importance of continuous learning in the field of graphic design. Fujita suggests that you should always be on the lookout for new trends and techniques. This will help you stay relevant in the ever-evolving world of design.

Networking and Collaboration

Fujita also highlights the importance of networking and collaboration in the graphic design industry. He suggests that you should connect with other designers and professionals in the field. This can open up new opportunities and help you learn from others' experiences.

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Quotes 5

Fujita's book is a beacon of light for those aspiring to make a mark in the world of graphic design.

Paul RandPaul Rand - Graphic Design Pioneer

Fujita's work is a masterclass in design, and this book is a must-read for anyone serious about the craft.

Milton GlaserMilton Glaser - I ♥ NY Creator

Fujita's book is a treasure trove of insights and inspiration for designers at any stage of their career.

Paula ScherPaula Scher - Typography Innovator

Fujita's book is a testament to the power of design and its ability to shape our world.

David CarsonDavid Carson - Grunge Typography Pioneer

Fujita's book is a must-have resource for anyone looking to understand the essence of graphic design.

Stefan SagmeisterStefan Sagmeister - Design Storyteller
Paul RandMilton GlaserPaula ScherDavid CarsonStefan Sagmeister

Recommendations

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authorMichael Bierut, designer and author, Recommending BestBooks

Michael Bierut

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