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Age of Propaganda
432 pages, 2001
The American marketing machine has an enormous influence on the rest of the world. Half of everyone's waking hours are spent immersed in the mass media: television, radio, newspapers, magazines, and the Internet.
Persuasion has always been an integral part of democracy, but increasingly we're seeing democracies turn into a mass marketing exercise – with politicians being chosen by consumers to sell us their wares.
In Age of Propaganda, Anthony R. Pratkanis explores the immense power of propaganda. He shows us how it can shape our beliefs, attitudes, and behaviors without us even realizing it. It's a fascinating look into the subtle ways we're influenced every day.
Pratkanis digs into the role of emotion in persuasion. He explains that propaganda often uses emotional appeals to bypass our rational thinking processes. This is a key insight to understand if you want to protect yourself from manipulative messages.
The book doesn't just tell you about propaganda, it shows you the science behind it. Pratkanis has done his research and presents a wealth of studies and experiments that demonstrate how propaganda works. It's a great resource if you're interested in the psychology of persuasion.
One of the most eye-opening aspects of Age of Propaganda is how it reveals the presence of propaganda in everyday life. From advertising to politics, Pratkanis shows us that propaganda isn't just something that happens in dictatorships, it's all around us.
Finally, the book isn't just about understanding propaganda, it's about resisting it. Pratkanis provides practical advice on how to recognize and resist manipulative messages. If you're looking to become a more critical thinker, this book is a must-read.
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