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A Whole New Mind

294 pages, 2006

science & nature

science & nature

1064 books


909 books


705 books

Pink, author of When: The Scientific Secrets of Perfect Timing and Drive: The Surprising Truth About What Motivates Us, presents the six essential abilities that are needed to succeed in today's information age. 

These abilities include right-brain thinking (artists, inventors, storytellers), synthesis (changing ideas into something completely new that others can use), imagination (making novel connections between what is and what might be), empathy (reading others' emotions so as to tailor your approach to them), storytelling (making complicated concepts clear and memorable) and visualizing (creating mental images that become real).

Shift from the Information Age to the Conceptual Age

In A Whole New Mind, Daniel Pink suggests that we are moving from the Information Age, dominated by logical, linear, computer-like thinking (the 'left-brain' thinkers), to the Conceptual Age, where creators and empathizers (the 'right-brain' thinkers) will rule. This shift is driven by abundance, Asia, and automation. So, it's time to explore and develop your right-brain skills.

Six Essential Aptitudes for the New Era

Pink identifies six essential aptitudes - Design, Story, Symphony, Empathy, Play, and Meaning - that are crucial for success in the Conceptual Age. These are not just about professional success, but also personal fulfillment. So, take a look at these aptitudes and see how you can incorporate them into your life.

The Power of Storytelling

In A Whole New Mind, storytelling is highlighted as a powerful tool to capture attention and engage others. It's not just about facts and figures anymore, but the narrative that surrounds them. So, start practicing your storytelling skills, it's a great way to connect with people on a deeper level.

Emphasis on Empathy

Pink emphasizes the importance of empathy in the Conceptual Age. Being able to understand and share the feelings of others is a skill that machines can't replicate. So, it's worth taking the time to develop your empathy skills, it can really set you apart.

The Importance of Play and Meaning

The author also highlights the importance of play and meaning in our lives. Play is not just about having fun, but also about being creative and innovative. Meaning, on the other hand, is about finding purpose in what we do. So, don't forget to have some fun and find purpose in your life, it can make a big difference.

Quotes 2

A Whole New Mind is a groundbreaking guide to surviving, thriving, and finding meaning in a world rocked by the outsourcing of jobs and the rise of Asia.

Tom PetersTom Peters - Management Guru

Pink's insightful book challenges us to rethink our business and personal lives around a set of fundamentally human capabilities.

Seth GodinSeth Godin - Marketing Expert
Tom PetersSeth Godin


authorRay Dalio

Ray Dalio

entrepreneurinvestorventure capitalistauthor
authorSeth Godin

Seth Godin

educatormarketermedia personalityauthor

A Whole New Mind found in libraries

310 books

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