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A Type Primer

240 pages, 2020

arts & entertainment

arts & entertainment

401 books
design

design

194 books
Takeaways
Description
The authors of this manual remain practical and hands-on in their approach throughout, speaking clearly to beginning graphic designers and others involved with type not only about the complex meeting of the message, image, and history surrounding typography, but also about the unique personalities often associated with different typefaces.
Understanding the Basics of Typography

In A Type Primer, John Kane breaks down the complex world of typography into easy-to-understand concepts. He explains the basics of typefaces, fonts, and how they interact with each other. This book is a great starting point if you're looking to explore the world of typography.

The Importance of Typeface Selection

Kane emphasizes the importance of choosing the right typeface for your project. He explains that the typeface you choose can significantly impact the message you're trying to convey. So, take your time to research and select the best typeface for your needs.

The Art of Combining Typefaces

One of the key takeaways from A Type Primer is the art of combining typefaces. It's not just about picking two fonts and hoping they work together. Kane provides guidelines on how to successfully combine typefaces to create a harmonious design.

The Role of Typography in Communication

Typography is not just about making things look good. As Kane points out, it plays a crucial role in communication. The way text is presented can influence how the message is received. So, it's worth taking a look at how you can use typography to enhance your communication.

Practical Application of Typography

A Type Primer is not just theory. Kane provides practical examples and exercises to help you apply what you've learned. This hands-on approach helps you see the real-world application of typography and encourages you to dig deeper into the subject.

Quotes 5

John Kane's 'A Type Primer' is a masterclass in typography, a must-read for every designer.

Paula ScherPaula Scher - Graphic Design

'A Type Primer' by John Kane is a comprehensive guide that every typographer should have on their shelf.

Erik SpiekermannErik Spiekermann - Typography, Type Design

John Kane's 'A Type Primer' is a brilliant exploration of typography, a must-have for every designer.

David CarsonDavid Carson - Experimental Typography

'A Type Primer' by John Kane is an essential resource for anyone interested in typography and design.

Jessica HischeJessica Hische - Lettering, Illustration

John Kane's 'A Type Primer' is a definitive guide to typography, a must-read for every designer.

Michael BierutMichael Bierut - Graphic Design
Paula ScherErik SpiekermannDavid CarsonJessica HischeMichael Bierut

Recommendations

1
Jeremiah Shoaf

Jeremiah Shoaf

designerentrepreneur

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157 books

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