Dave

Victor Opper Schwab was born on March 13, 1898, in Hoboken, New Jersey. Son of Albert James and Letitia (Irvine) Schwab. At the age of 19, he enrolled as a night student at Columbia University, where he met Max Sackheim, then copy chief for a leading mail order ad agency, Ruthrauff &amp; Ryan.
Sackheim hired Schwab as his private secretary because he could take shorthand. However, his contributions to mail-order ads, especially for the Dale Carnegie book, “How To Win Friends and Influence People,” helped make it a best seller in the 1930s.&nbsp;
That got Schwab promoted to copywriter, where he became a research pioneer by using coded coupon ads to split test headlines, appeals, copy length, layouts, and call to action. He worked on the Charles Atlas and Sherwin Cody’s English Classics Course in addition to the Dale Carnegie book and others.
In 1926 he and a partner, Robert Beatty, bought out Ruthrauff &amp; Ryan and renamed it Schwab and Beatty, where they went on to build the Book-of-the-Month Club into a giant in the book subscription industry.
In 1941, he wrote a series of five articles for Printers’ Ink and called them “How to Write a Good Advertisement.”&nbsp;

Victor

Founder of naming firm Eat My Words, Alexandra Watkins is a recognized expert on brand names with buzz. She is frequently quoted in the press and has been featured in leading business publications, including The Wall Street Journal, Inc., and Entrepreneur. Alexandra is a popular speaker at MBA programs and has been a guest presenter multiple times at the Stanford Graduate School of Business, San Francisco State, USF School of Management, and their alumni association.&nbsp;
She has also entertained audiences at the Proctor &amp; Gamble alumni association, Uncollege, In-House Agency Forum, SF City Club, and many co-working spaces. Alexandra first got hooked on naming when Gap hired her to create cheeky names for their first line of body care products. Soon after, she broke into the business by talking her way into branding powerhouse Landor via a Match.com date.&nbsp;
With her fresh, unconventional naming style, Alexandra soon became a go-to resource for countless branding and naming firms around the country. And Landor sent her enough business to open her own firm. Since then, she’s generated thousands of names for snacks, software, sunscreen, social networking sites, sportswear, shoes, sugar scrubs, serums, and seafood. (And that’s just the S’s!)&nbsp;
She’s also named lots of things that make people fat and drunk, including a nationally recognized bacon cheeseburger (which, ironically, must remain nameless). Prior to Eat My Words, Alexandra was an advertising copywriter, working at leading ad agencies up and down the West Coast, including five years at Ogilvy and Mather, where she helped launch Microsoft Windows and learned the language of Geek Speak.&nbsp;
In the mid-nineties, she jumped on the dot-com gravy train and rode it until it crashed in her SOMA backyard. Alexandra took the money and ran, spending a year in Australia, New Zealand, Bali, and Fiji. Upon her return, she discovered her passion for naming things and soon after started to Eat My Words.

Alexandra

John D. Saunders is an experienced Digital Marketing Strategist, entrepreneur, and web designer. He has worked with some of the world’s biggest brands, including Land Rover, Audi, the NAACP, and Google, to help them create profitable websites and digital products. He is the founder of 5Four Digital, a digital marketing agency that helps startups achieve success in their online marketing efforts.
John has a passion for helping individuals and businesses achieve their goals through digital marketing. He believes in utilizing the power of the web to reach a wider audience and increase brand awareness. He has extensive knowledge of SEO, PPC, content marketing, design, and analytics. His clients have seen tremendous success in their campaigns thanks to his expert guidance.
John’s entrepreneurial spirit has led him to create several successful projects, including blackwallet.org, blackillustrations.com, and illustratorhub.com. These platforms are dedicated to helping entrepreneurs and creatives of color find success online. John has also been a mentor to several startups, helping them create and implement digital marketing strategies that have resulted in increased revenue and visibility.
John’s commitment to excellence is evident in his work. He is constantly striving to stay ahead of the curve, learning new techniques and technologies to ensure his clients get the best results. He is an avid learner and remains dedicated to helping others succeed. He is passionate about helping businesses reach their goals and create lasting success.

John

Designer of enduring logos and visual identities, David Airey, runs an independent graphic design studio in Northern Ireland, collaborating with clients worldwide to grow their businesses through distinctive, meaningful, and emotive design.
The pages of his design websites — Logo Design Love &amp; Identity Designed — are visited millions of times each year, compelling David to write their accompanying books. The first, Logo Design Love, is available in thirteen languages, an expanded second edition, and is included on the reading lists of design courses around the world.&nbsp;
The second, Identity Designed﻿, is, in the words of Adobe’s principal designer, Khoi Vinh, “not just a beautifully designed book, but also beautiful in its depth and detail about the identity design process.”

David

Adam Grant is an American psychologist and author widely known for his work on the science of giving, creativity, and organizational psychology. He is the top-rated professor at the Wharton School of the University of Pennsylvania and a former professor at the University of Michigan. His first book, Give and Take: A Revolutionary Approach to Success, was a New York Times bestseller.
Grant is a leading authority on the science of giving, creativity, and organizational psychology. He has written or co-written six books, including Originals: How Non-Conformists Move the World and Option B: Facing Adversity, Building Resilience, and Finding Joy. He has also written for The New York Times, The Atlantic Monthly, Harvard Business Review, and other publications.
Grant's research focuses on how giving, taking, and exchanging advice affects an individual’s success. He has studied how to maximize the benefits of giving, how to encourage more successful collaborations, and how to foster an environment of innovation and creativity. He has also explored how to assess and develop leadership potential within organizations and how to build workplace cultures where employees are empowered to do their best work.
Grant has received numerous awards and honors, including being named one of the world's 40 most influential management thinkers by Thinkers50 in 2015, one of the world's 50 most influential management thinkers by Thinkers50 in 2018, and one of the world's most influential management gurus by The Observer in 2018. He is a recipient of the Carnegie Medal for Excellence in Mentoring and was named the Most Influential Thinker of the Decade by Poets &amp; Quants in 2020.
In addition to his academic and writing career, Grant is a frequent speaker for organizations, universities, and conferences around the world. He has presented to audiences of thousands at TEDx events, and he has been featured on television and radio programs such as The Oprah Winfrey Show, 60 Minutes, and NPR’s Fresh Air. He has also served as a visiting professor at Stanford, Cornell, and INSEAD, and he is currently a visiting professor at the London School of Economics.

Adam

Antonio García Martínez is an entrepreneur, investor, writer, and tech industry veteran. He has had a long and varied career, beginning in the early days of the dot-com boom and continuing today. Early in his career, Antonio worked in a variety of roles at companies such as Apple, Microsoft, and Goldman Sachs.
At Apple, Antonio held a variety of positions, including working on the retail side of the business, developing software, and helping to launch the Apple Store. At Microsoft, Antonio was involved in the development of a number of products, including Windows 95 and Windows 98. After leaving Microsoft, Antonio founded Adify, a venture-backed ad network that WPP eventually acquired.
More recently, Antonio has become an investor, author, and thought leader in the technology and venture capital industries. He has invested in a variety of startups, including Twitter, Uber, and Stripe. He is also the author of the book Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley, which chronicles his experiences in the tech industry.
In addition to his work as an investor and author, Antonio is a sought-after speaker and thought leader. He has appeared on the TED stage, as well as at conferences including SXSW, DLD, and TechCrunch Disrupt. Antonio is often called upon to provide his expertise and insight into the tech industry, as well as his views on the current state of venture capital and startups.
Overall, Antonio García Martínez is an accomplished entrepreneur, investor, author, and thought leader. His wealth of experience and knowledge from working in and around the tech industry, combined with his excellent communication skills, make him a highly sought-after individual in the industry.

Antonio García

Jocko Willink is an American retired Navy Seal officer, author, podcaster, and public speaker. He is best known for his involvement in the Battle of Ramadi, his success in the Navy SEALs, and his leadership philosophy, which is based on discipline, hard work, and respect for others.
Willink was born in Easton, Pennsylvania, on September 8, 1971. He joined the Navy in 1990 and, after graduating from Basic Underwater Demolition/SEAL (BUD/S) training, was assigned to SEAL Team 3. During his service in the Navy, Willink completed multiple deployments to Iraq and Afghanistan and was eventually assigned to Task Unit Bruiser, the most decorated special operations unit of the Iraq War. During the Battle of Ramadi, Willink and his team helped to clear the city of insurgent forces, and their exemplary performance earned them the Navy Cross.
Willink retired from the Navy in 2010 and soon after began to share his leadership philosophy. He has authored several books, including Extreme Ownership, Leadership Strategy and Tactics, and Way of the Warrior Kid, as well as co-hosting the popular podcast Jocko Podcast.
Willink is also a respected public speaker, giving talks all over the world on topics such as leadership, discipline, and team building. He is a sought-after keynote speaker for both corporate and military events.
Willink is an advocate for physical and mental fitness, often speaking about the importance of proper nutrition and exercise. He also encourages people to push themselves and strive to become the best versions of themselves.
Willink is a highly respected figure in the military and business worlds, and his words have been an inspiration to many. His leadership philosophy is one that emphasizes discipline, hard work, and respect for others, and these values are ones that have served him well throughout his career.

Jocko

Tim Ferriss is an American author, entrepreneur, and public speaker. He is best known for his bestselling book, The 4-Hour Workweek, and for his podcast, The Tim Ferriss Show. Ferriss has been featured in the Time 100 Most Influential People list and has been recognized as one of Fast Company's "Most Innovative Business People."
Ferriss was born in East Hampton, New York, in 1977. He attended St. Paul's School in Concord, New Hampshire, and graduated from Princeton University with a degree in East Asian Studies in 2000. After college, he worked in sales and marketing for a data storage company before starting his own business, BrainQUICKEN, which he eventually sold.
In 2007, Ferriss wrote The 4-Hour Workweek, which became an international bestseller. The book proposed a new way of working that focused on efficiency and productivity and encouraged readers to pursue their dreams and passions. The book was credited with launching the "lifestyle design" movement and has been translated into 35 languages.
In 2010, Ferriss launched his podcast, The Tim Ferriss Show, which is now one of the most popular podcasts in the world. He interviews high-profile guests from various fields, including business, sports, and entertainment. Ferriss has also written several other books, including The 4-Hour Body, The 4-Hour Chef, Tools of Titans, and Tribe of Mentors.
Ferriss has been an active investor, advisor, and board member for a number of companies, including Uber, Evernote, Shopify, and Duolingo. He is a founding member of the Silicon Valley investment firm K9 Ventures and is also a venture partner at the venture capital firm Collaborative Fund.
Ferriss is active in the philanthropic community and has been involved with a number of charities, including DonorsChoose.org, The International Rescue Committee, and the Michael J. Fox Foundation. He is also a member of the Clinton Global Initiative.

Jakob is partner and creative director at KD1 design agency, working in all fields of visual corporate communication. Being co-founder and CCO at More than Metrics, he also co-creates software for service designers, like Smaply and ExperienceFellow.
Working as an interdisciplinary designer since 2006, Jakob had the honor to collaborate with clients such as Volkswagen, Daimler, Beiersdorf, Edeka, Siemens, Deutsche Telekom. His scope of work ranges from rather designy stuff for cultural institutions to full-blown corporate projects – sometimes with, sometimes without human-centered thinking.
In 2010, he published (and designed) the business bestseller “This is Service Design Thinking” together with Marc Stickdorn. The book’s successor, “This is Service Design Doing” came out in 2017, and the book team grew with Adam Lawrence and Markus Hormess from WorkPlayExperience. Jakob speaks at conferences, universities and fellow agencies on service design, start-ups, and daily agency struggle.
Jakob lives in Cologne/Germany, enjoys urban life as much as the outdoors, and is seen on his old dutch bike mostly.

Jakob

Leah Buley is a veteran of the experience design industry, author of the book The User Experience Team of One, published by Rosenfeld Media, and VP of Experience at Publicis Sapient. In her previous role as a director of InVision’s Design Education team, she researched, analyzed, and shared what makes design teams successful.&nbsp;
Prior to joining InVision, Leah was a principal analyst at Forrester, where she studied design’s role in business. She has also held roles at Intuit, one of the first companies to make design thinking a firm-wide competency, and at Adaptive Path, a pioneering user experience design consultancy.

Leah

Eli Altman is the author of Don't Call It That, the workbook for naming companies and products. Don't Call It That was published January, 2014, by ExtraCurricular Press, San Francisco.&nbsp;
Altman is Creative Director at the Berkeley, California-based naming and branding firm A Hundred Monkeys. He has led and completed well over 200 naming projects from Silicon Valley startups to the products of Fortune 50 companies. He was responsible for developing the naming process at A Hundred Monkeys and previously at MetaDesign, San Francisco.&nbsp;
Somehow, most of his past clients still like him. Altman started naming before he stopped wearing Velcro shoes. He named his first company on his own at sixteen. Altman is a graduate of the Design|Media Art program at UCLA. He usually eats, sleeps, and runs in Oakland, California.

Arianna Huffington is a Greek-American author, syndicated columnist, and businesswoman. She was born Arianna Stassinopoulos on July 15, 1950, in Athens, Greece. She moved to the United Kingdom with her family when she was 16 and later studied economics at Girton College, Cambridge.
After graduating, Huffington began her career as a writer and commentator and was a prominent conservative commentator in the UK during the 1970s and 1980s. She later moved to the United States, where she continued her career as a political commentator and became a naturalized citizen in 1990.
In 2005, Huffington co-founded The Huffington Post, a news and opinion website, with Kenneth Lerer and Jonah Peretti. AOL acquired the site in 2011 for $315 million. She served as the site's editor-in-chief from 2005 to 2016.
Huffington is also a prolific author and has written several books, including "The Sleep Revolution," "Thrive," and "The Fourth Instinct: The Call of the Soul." She is also a public speaker and has delivered speeches on various topics, including well-being, media, and politics.
In 2016, Huffington resigned as editor-in-chief of The Huffington Post to focus on her health and wellness startup, Thrive Global, which focuses on reducing workplace stress and burnout. She is still the CEO of Thrive Global.
AOL acquired the Huffington Post in 2011 for $315 million. In 2016, she stepped down as editor-in-chief of The Huffington Post to focus on her new startup, Thrive Global, which aims to end the "epidemic of stress and burnout" by offering corporate wellness programs and products. Huffington is also an author, having written 14 books, including the best-seller "Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder."

Arianna

Henry Dreyfuss was an American industrial design pioneer. Dreyfuss is known for designing some of the most iconic devices found in American homes and offices throughout the twentieth century, including the Western Electric Model 500 telephone, the Westclox Big Ben alarm clock, and the Honeywell round thermostat. Dreyfuss enjoyed long-term associations with several name-brand companies such as American Telephone and Telegraph, John Deere, Polaroid, and American Airlines.
Dreyfuss, a native of Brooklyn, New York City, is one of the celebrity industrial designers of the 1930s and 1940s who pioneered his field. Dreyfuss dramatically improved dozens of consumer products look, feel, and usability. Sometimes compared to Raymond Loewy and other contemporaries, Dreyfuss was much more than a stylist; he applied common sense and a scientific approach to design problems, making products more pleasing to the eye and hand, safer to use, and more efficient to manufacture and repair.&nbsp;
His work helped popularize the industrial designer's role while also contributing significant advances to the fields of ergonomics, anthropometrics, and human factors. Dreyfuss began as a Broadway theatrical designer. Until 1920, he apprenticed under Norman Bel Geddes, who would later become one of his competitors. In 1929, Dreyfuss opened his own office for theatrical and industrial design. His firm met with commercial success and continued as Henry Dreyfuss Associates for over four decades after his death.
In 1955, Dreyfuss wrote Designing for People. A window into Dreyfuss's career as an industrial designer, the book illustrated his ethical and aesthetic principles, including design case studies, many anecdotes, and an explanation of his "Joe" and "Josephine" anthropometric charts. In 1960 he published The Measure of Man, a collection of ergonomic reference charts providing designers with precise specifications for product designs.&nbsp;
In 1965, Dreyfuss became the first President of the Industrial Designers Society of America (IDSA). In 1969, Dreyfuss retired from the firm he founded but continued serving many of the companies he worked with as a board member and consultant. In 1972 Dreyfuss published The Symbol Sourcebook, An Authoritative Guide to International Graphic Symbols. This visual database of over 20,000 symbols continues to provide a standard for industrial designers worldwide.
On October 5, 1972, the bodies of Henry Dreyfuss (aged 68) and his wife and business partner Doris Marks Dreyfuss (aged 69) were found dead in the garage at 500 Columbia Street in South Pasadena, California by Dr. Edward Evans, the family physician. They committed suicide together. Authorities reported the cause of death as carbon monoxide poisoning. Lieut. John R. Simmons, chief of the detective bureau of the South Pasadena police, reported that notes had been left.&nbsp;
A note instructed the Dreyfuss's maid to call Dr. Evans upon her arrival this morning. Another note held the key to the carriage house and instructions to enter. Dr. Evans reported the deaths to the police at approximately 8:10 A.M. The couple was survived by their son, John A., and their two daughters, Ann and Mrs. George C. Wilson Jr. Mrs. Dreyfuss was terminally ill at this time.

Henry

Nassim Nicholas Taleb is a Lebanese-American essayist, scholar, statistician, and former trader and risk analyst whose work focuses on problems of randomness, probability, and uncertainty. He is the author of several books, including "The Black Swan: The Impact of the Highly Improbable," which was published in 2007 and became a bestseller.
Taleb is a former trader and risk analyst and has worked as a professor of risk engineering at New York University's Tandon School of Engineering. He has a background in mathematics, statistics, and computer science and has published numerous papers in academic journals on topics related to randomness and uncertainty.
Taleb's main area of research is the study of "black swans," which he defines as rare events that have a large impact and are typically not predictable. He argues that traditional risk assessment methods, such as using historical data to predict future events, are inadequate because they fail to consider the possibility of black swan events.
Taleb is also known for his criticism of the concept of "normalcy" in statistics and his skepticism of the use of mathematical models in finance and economics. He has argued that the assumptions made in these models are often unrealistic and can lead to dangerous oversimplifications.
In addition to his work in academia, Taleb is also a public intellectual and has written several books for a general audience. His books have been widely discussed and debated in the media and have been translated into multiple languages.
Taleb is a strong advocate for antifragility, a concept he has developed and popularized in his books. Antifragility is the property of a system or entity that improves when subjected to volatility, shocks, stressors, or disorder and doesn't just remain indifferent to them.
Taleb's writing style is often characterized as provocative and contrarian, and he is known for his strong opinions on a wide range of topics. His work has been influential in the fields of economics, finance, and risk management and has also been discussed in the broader cultural and intellectual conversation.

Nassim Nicholas

Chris Anderson is the Head of TED, a non-profit organization devoted to spreading ideas through short, powerful talks. He is also the founder of TEDx, a program that allows communities and organizations to host TED-like events.
Anderson has been involved with TED since 2001 and took over as Head of TED in 2002. Under his leadership, TED has grown into a global phenomenon, with talks being viewed by millions of people in more than 100 languages. He has also been instrumental in expanding the reach of TED by making the words available for free online and by launching the TEDx program.
In addition to his work with TED, Anderson is also an entrepreneur and author. He is the founder of several successful companies. In addition, he has written several books, including "The Long Tail: Why the Future of Business Is Selling Less of More" and "TED Talks: The Official TED Guide to Public Speaking."
Anderson is a firm believer in the power of ideas to change the world, and he has dedicated his career to promoting this idea through TED. He is a charismatic and dynamic speaker and has been praised for his ability to bring together diverse groups of people to share their thoughts and inspire change.
Anderson is also known for his innovative approach to curation, which has helped to make TED one of the most respected and widely-watched platforms for ideas. He has a keen eye for identifying new and emerging trends and is always looking for ways to bring fresh perspectives and voices to the TED stage.
He has also been a champion of using technology to democratize knowledge and ideas, making them more accessible to people worldwide. In addition, he has been an early adopter of new technologies, such as online video and social media, to help spread TED's message and reach new audiences.
Various organizations and publications have also recognized Anderson's work with TED. He has been honored with numerous awards for his contributions to the field of communications and education and has been named one of the most influential people in the world by Time Magazine.
In addition to his role at TED, Anderson is a sought-after speaker and advisor and has been invited to speak at conferences and events worldwide. In addition, he is a regular contributor to various publications, where he shares his insights on the future of technology, business, and culture.
Overall, Chris Anderson is a respected leader and a thought leader in the field of ideas and education, and he continues to inspire and innovate in his role as Head of TED. His work has helped make TED one of the most critical and influential platforms for sharing knowledge and ideas, and his contributions to the field will continue to be felt for years.

Chris

Jeff

The best way to build a product that delights users is to have a deep understanding of them and how they will use what you're building. This practical book provides the tools you need to organize and have better conversations about who your users are, how they plan to use your product, and what kinds of things they need from it.&nbsp;
You'll learn about user stories and how to keep track of them throughout the development process. You'll also learn strategies for continually learning before and after your product goes into production with your target audience.

Marty Cagan is a well-known figure in the technology industry, particularly in the Silicon Valley region. He is the founder and CEO of the Silicon Valley Product Group (SVPG), a product management consulting firm that helps companies build better products. Cagan has over 20 years of experience in product management, having worked at companies such as AOL, Netscape, and eBay.
Cagan is also a popular speaker and author, having written the book "Inspired: How to Create Tech Products Customers Love." In his book and in his speaking engagements, Cagan emphasizes the importance of understanding the customer and creating products that solve their problems. He also stresses the importance of a strong product culture within a company and encourages companies to empower their product managers to make important decisions.
In addition to his work with SVPG, Cagan also serves as an advisor and mentor to many startups and young product managers. He is highly respected in the industry for his knowledge and expertise and is considered a thought leader in the field of product management.
His background heavily influences Cagan's approach to product management in engineering, which gives him a unique perspective on the product development process. He emphasizes the importance of building a deep understanding of the technology behind a product and using that understanding to inform the product's design and development.
In his consulting role, Cagan works with companies of all sizes, from early-stage startups to large enterprises. He helps these companies to build better products by providing guidance on product strategy, product management process, and product development. He also helps companies build a culture supporting product innovation and development.
Overall, Marty Cagan is a respected and accomplished figure in the technology industry, known for his expertise in product management and his ability to help companies build better products. He is highly valued as a consultant and advisor and continues to be a leading voice in the field of product management.

Marty

Martin Fowler

Kent Beck

Ron Jeffries

Mike Cohn

Alistair Cockburn

Jeff Patton's book 'User Story Mapping' introduces a new approach to software development. It's all about understanding the user's journey and creating a visual representation of it. This method helps teams to stay focused on the user's needs and deliver a product that truly solves their problems.

Understanding User Story Mapping

In 'User Story Mapping', Patton emphasizes the importance of collaboration. He believes that the best products are created when everyone - from developers to stakeholders - works together. So, grab a cup of coffee, gather your team, and start mapping your user stories together.

The Importance of Collaboration

Complex projects can be overwhelming. But don't worry, Patton has a solution. In his book, he suggests breaking down large projects into smaller, manageable user stories. This way, you can tackle each part individually and make steady progress.

Breaking Down Complex Projects

Not all user stories are created equal. Some are more important than others. In 'User Story Mapping', you'll find a method to prioritize your user stories. This way, you can focus on what really matters and deliver value to your users faster.

Prioritizing User Stories

Patton's book is not just about creating a product, it's about continuous learning and improvement. He encourages teams to regularly review and update their user story maps. This way, you can adapt to changes and always stay on top of your game.

Continuous Learning and Improvement

User Story Mapping

Jeff Patton has designed and developed software for the past 12 years on a wide variety of projects, from online aircraft parts ordering to electronic medical records. Jeff has focused on Agile approaches since working on an early Extreme Programming team in 2000.&nbsp;
In particular, Jeff has specialized in the application of user-centered design techniques to improve Agile requirements, planning, and products. Some of his recent writing on the subject can be found at www.AgileProductDesign.com and Alistair Cockburn’s Crystal Clear. His forthcoming book, to be released in Addison-Wesley’s Agile Development Series, gives tactical advice to those seeking to deliver useful, usable, and valuable software.&nbsp;
Jeff currently works as an independent consultant, is the founder and list moderator of the agile-usability Yahoo discussion group, a columnist with StickyMinds.com and IEEE Software, and a winner of the Agile Alliance’s 2007 Gordon Pask Award for contributions to Agile Development.

Discover the Best Books Written by Jeff Patton

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User Story Mapping

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Alexandra Watkins

John D. Saunders

David Airey

Adam Grant

Antonio García Martínez

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Tim Ferriss

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Eli Altman

Arianna Huffington

Henry Dreyfuss

Nassim Nicholas Taleb

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