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Art Friedman

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Ron Friedman, Ph.D. is an award-winning psychologist and the author of a high-anticipated new book from Penguin Random House/Perigee, titled The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace. 

An expert on human motivation, Friedman has served on the faculty of the University of Rochester, Nazareth College, and Hobart and William Smith Colleges, and consulted for some of the world’s most successful organizations. Popular accounts of his research have appeared on NPR and in major newspapers, including The New York Times, Washington Post, Boston Globe, Vancouver Post, the Globe and Mail, and The Guardian, as well as magazines such as Men’s Health, Shape, and Allure. 

Prior to founding ignite80, Ron worked with Barack Obama’s chief pollster to develop innovative research techniques for gauging public opinion. He also founded a market research and strategy consultancy to help companies launch products, reposition brands, and develop powerful communication strategies. 

He contributes to the blogs of Harvard Business Review, Fast Company, Forbes, 99u, and Psychology Today.

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Quantum Mechanics

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