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Work for Money, Design for Love
288 pages, 2012
When Logo Design Love author David Airey launched his first book in 2007, he was amazed by the number of design questions it attracted. From that sprang an idea: Why not collect all the common questions and answers and turn them into a book?
The result is this refreshing, straightforward guide that answers questions all designers have when first starting out on their own.
In 'Work for Money, Design for Love', David Airey emphasizes the importance of passion in design work. He suggests that designers should prioritize their love for the craft over the financial gain. This approach not only leads to more satisfaction but also results in better quality work.
Airey highlights the significance of building strong relationships with clients. He believes that understanding your client's needs and maintaining open communication can lead to successful projects and long-term partnerships. So, take some time to really get to know your clients.
David Airey encourages designers to value their work and not undersell their skills. He suggests that designers should set fair prices for their services and not be afraid to negotiate. This not only benefits the designer but also sets a standard in the industry.
The book 'Work for Money, Design for Love' emphasizes the importance of continuous learning in the design field. Airey suggests that designers should always be open to new ideas, techniques, and technologies. So, keep exploring and expanding your knowledge base.
Airey stresses the need for a work-life balance. He believes that while it's important to be passionate about your work, it's equally important to take time for yourself and your loved ones. So, remember to find that balance and enjoy life outside of work too.