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What We Ache For
240 pages, 2005
Mark H. McCormack, founder of IMG and one of the most successful entrepreneurs in American business history, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries.
His book What They Don't Teach You at Harvard Business School has remained a must-read for executives and managers at every level ever since its publication in 1988. In it, he presents proven methods of “applied people sense”—the key to running a meeting effectively, among other things—in key chapters on salesmanship, negotiation, reading others and yourself, and time management.
Oriah Mountain Dreamer encourages us to embrace our vulnerability. He believes that it's through our deepest fears and wounds where we find our true strength. So, don't shy away from your fears, instead, explore them and see what they're trying to teach you.
In 'What We Ache For', the author emphasizes the importance of creativity in our lives. It's not just about creating art, but also about using creativity as a tool for self-discovery. So, take a look at your creative side, you might find something new about yourself.
The book teaches us the importance of being present in the moment. It's easy to get caught up in the past or worry about the future, but Oriah Mountain Dreamer reminds us that the present moment is all we truly have. So, try to live in the now and appreciate every moment.
Oriah Mountain Dreamer emphasizes that it's not about where we end up, but the journey we take to get there. He encourages us to enjoy the process and not just focus on the end goal. So, remember to enjoy your journey, no matter where you're headed.
In 'What We Ache For', the author encourages us to be true to ourselves. He believes that authenticity is the key to a fulfilling life. So, don't be afraid to show the world who you really are. Embrace your uniqueness and let it shine.
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