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Value Proposition Design
320 pages, 2014
If you liked Business Model Generation, you'll find that Value Proposition Design offers a powerful new tool for creating successful products and services.
The authors show you how to use the Value Proposition Canvas—a practical business tool—to design, test, create, and manage products and services.
It compliments and perfectly integrates with the Business Model Canvas from Business Model Generation, so you can succeed with great value propositions embedded in scalable and profitable business models.
Practical exercises, process illustrations, and workshop suggestions help you apply the tools in the book to your daily work. The book includes access to Strategyzer.com where readers can complete exercises interactively, learn from peers, download supplementary materials as well as post their own comments on each chapter.
In 'Value Proposition Design', Alexander Osterwalder emphasizes the importance of understanding your customer's needs and wants. He suggests that businesses should focus on creating products or services that provide real value to their customers. This is the key to creating a successful value proposition.
Osterwalder introduces a tool called the 'Value Proposition Canvas'. This tool helps businesses to visualize their customer's needs and how their product or service meets those needs. It's a great way to see if your business is on the right track.
Don't just assume your ideas will work, test them out! Osterwalder encourages businesses to experiment and test their ideas before launching. This way, you can make sure your product or service is something your customers actually want.
The book emphasizes the importance of a customer-centric approach. It's not just about what you think is best, but what your customers think. By understanding your customers better, you can create a product or service that truly meets their needs.
Value Proposition Design is not a one-time thing. It's an iterative process. You need to constantly check and update your value proposition to ensure it remains relevant and valuable to your customers. So, don't be afraid to make changes and improvements.
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Value Proposition Design is a 'must-have' for anyone creating a new venture. It captures the core issues around understanding and finding customer problems and designing and validating potential solutions.
Steve Blank - Entrepreneurship EducatorValue Proposition Design is a practical tool to help understand customer needs. It's a must-read for corporate executives, startup entrepreneurs, and business school students.
Marc Andreessen - Venture CapitalistValue Proposition Design helps us understand the patterns of great value propositions, get inside the customer’s head, and achieve product-market fit.
Eric Ries - Lean Startup MethodologyValue Proposition Design is an excellent guide to understanding the needs of the customer, creating products that meet those needs, and driving business growth.
Tim Brown - Design ThinkingValue Proposition Design is a powerful and practical tool that will help you design more successful products and services that align with your customers' needs.
Clayton Christensen - Disruptive InnovationRecommendations
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Value Proposition Design found in libraries
1Management Books
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