UnMarketing

304 pages, 2016

Alison Stratten

business & management

1082 books

Takeaways

Description

If you're ready to stop marketing and start engaging, then welcome to UnMarketing . The landscape of business-customer relationships is changing, with more and more people deciding when and how they want to interact with companies. Instead of cold calls at dinnertime and junk mail overflowing your mailbox, start building trust and position yourself as the logical choice when your customers need you by drawing them in with targeted ads and search, Snapchat, brand engagement, and other innovative new methods.

Stop Marketing, Start Engaging

Alison Stratten emphasizes the importance of engagement over traditional marketing. Instead of pushing your product or service, focus on building relationships with your customers. This will lead to trust, loyalty, and ultimately, sales.

Social Media is a Powerful Tool

Stratten suggests that social media is not just a platform for promotion, but a tool for engagement. Use it to listen to your customers, respond to their needs, and build a community around your brand.

Authenticity is Key

In UnMarketing, Stratten argues that authenticity is more important than ever. Customers can see through fake personas and they value brands that are genuine and transparent. So, be real, be you, and let your brand's personality shine.

Customer Service is the New Marketing

According to Stratten, great customer service can be your best marketing strategy. When you exceed customer expectations, they become your brand ambassadors, spreading the word about your business.

Embrace Change and Innovation

The marketing landscape is constantly changing. Stratten encourages businesses to stay ahead of the curve by embracing change and innovation. Don't be afraid to try new strategies and platforms to reach your customers.

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Quotes 3

UnMarketing is a guide to understanding the new, relationship-based, consumer-controlled, business environment. It's a must-read for anyone who wants to succeed in today's world.

Chris Brogan - Marketing Guru

UnMarketing is a remarkable book that will change the way you think about marketing and business. It's a must-read for anyone who wants to succeed in the new economy.

Seth Godin - Author, Entrepreneur

UnMarketing is a game-changer. It's a book that challenges traditional marketing methods and offers a fresh perspective on how to connect with customers in a meaningful way.