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Universal Principles of Design
272 pages, 2010
Universal Principles of Design is an in-depth encyclopedia of design, user psychology and mental models. It's so broad that it's applicable across any discipline, making it a fantastic resource to broaden your design knowledge and understanding with just one book. Even the best designers occasionally lose sight of the fundamental principles of design.
In his book, William Lidwell explores the universal principles of design. He emphasizes that good design isn't just about aesthetics, but also about functionality and usability. So, if you're interested in design, this book will help you understand the core principles that make a design effective.
Lidwell's book isn't just about theory. He also shows you how to apply these principles in real-world situations. Whether you're designing a website, a product, or even a business strategy, you'll find practical tips and advice that you can use.
One of the best things about this book is that it's packed with examples. Lidwell uses case studies from various fields to illustrate his points. This makes the book not only informative but also engaging and easy to understand.
If you're a designer, this book is a must-read. Lidwell's insights will help you improve your design skills and create more effective designs. But even if you're not a designer, you'll still find the book useful. It will help you understand why some designs work and others don't, and how to make better design decisions in your own work.
Finally, Lidwell's book is a great resource for anyone interested in the science of design. He digs into the psychology and neuroscience behind design principles, giving you a deeper understanding of why they work. So, if you're curious about the science behind good design, you'll definitely want to check out this book.
