Reddit meter
Transformationale Produkte
212 pages, 2021
Matthias Schrader, co-founder, and CEO of Sinner Schrader—the global leader in luxury architectural lighting design and technology—reveals how the digital transformation that is sweeping across the corporate landscape is being led by a new breed of products that have become an indispensable part of everyday life.
The products that have effectively reshaped entire markets—Google, Apple, Facebook, and Amazon, to name just a few—have mastered certain principles that have allowed them to penetrate sectors such as banking, insurance, telecommunications, retail, and automotive.
Many companies are in danger of losing their relationship with their customers by becoming interchangeable with their competition. In his new book, Schrader deciphers the code behind these transformational products while providing a playbook for companies wishing to launch their own transformational products.
Matthias Schrader introduces the concept of transformational products. These are products that not only meet customer needs but also change their behavior in a positive way. It's a fascinating concept that will make you see product development in a new light.
Schrader emphasizes the importance of user experience in creating transformational products. He believes that a product's success is determined by how well it fits into the user's life. So, if you're into product development, you might want to check this out.
In Transformationale Produkte, Schrader explores the role of technology in product transformation. He argues that technology is not just a tool but a catalyst for change. This is a fresh perspective that tech enthusiasts will find intriguing.
Data is a big deal in this book. Schrader shows how data can be used to create products that truly transform user behavior. If you're interested in data-driven product development, this book is a must-read.
Schrader doesn't just talk about the present, he also looks into the future. He predicts that transformational products will be the norm in the future. If you want to stay ahead of the curve, you should definitely take a look at this book.
Recommendations
1
Transformationale Produkte found in libraries
1Management Books
Managing and expanding your business gets easier and more successful with the best Management Books you can read.