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Thoughts on Design
96 pages, 2014
Paul Rand's Thoughts on Design, one of the seminal texts of graphic design, is now back in print for the first time since the 1970s. Rand was at the height of his career when he wrote this slender volume, and his pioneering vision for all design that seamlessly integrates form and function is as relevant today as it was when first published.
This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, as well as an informative and inspiring new foreword by Michael Bierut. As an indispensable addition to the library of every designer, this classic treatise offers practical advice and inspiration from one of the greatest graphic designers who ever lived.
In Thoughts on Design, Paul Rand emphasizes that design is not just about making things look good. It's about creating a relationship between the viewer and the object. He encourages readers to see design as a way to communicate and connect with others.
Rand makes it clear that simplicity is the key to effective design. He suggests that a simple design can convey a message more powerfully than a complex one. So, if you're looking to make a strong impact, take a look at how you can simplify your designs.
Paul Rand stresses the importance of functionality in design. He believes that a design, no matter how beautiful, is useless if it doesn't serve its intended purpose. So, when you're creating, always keep the function of your design in mind.
In Thoughts on Design, he explores the role of creativity in the design process. Rand argues that creativity is not just about coming up with new ideas, but also about finding new ways to solve problems. So, get creative with your problem-solving!
Rand encourages readers to understand and harness the power of visual language. He explains that visual elements can communicate ideas just as effectively as words. So, dig into the world of visual language and see how it can enhance your designs.
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Paul Rand's 'Thoughts on Design' is a manifesto for the power of design and a must-read for any aspiring designer.
Steve Jobs - Co-founder of ApplePaul Rand's 'Thoughts on Design' is a timeless classic that continues to influence the design world.
Michael Bierut - Graphic Designer'Thoughts on Design' by Paul Rand is a book that has profoundly shaped my approach to design.
Jessica Walsh - Art DirectorPaul Rand's 'Thoughts on Design' is a seminal work that has had a profound impact on the field of graphic design.
Milton Glaser - Graphic DesignerRecommendations
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