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The Ultimate Blueprint for an Insanely Successful Business
139 pages, 2017
The biggest myth small business owners believe is that if they just get big enough, they will become rich. This isn't true. What made the big guys successful? It's not one thing—business is complex.
There are some things in common between sustainable and long-term success, however. One of those is a willingness to think outside the box; another is an ability to measure what works and what doesn't.
Sadly, most small businesses fail because their owners don't understand how things really work or how to measure them (what you need to know). If you can't read your own scoreboard, then you don't know where you stand as a business owner."
Keith J. Cunningham emphasizes the importance of financial literacy in running a successful business. He encourages readers to explore and understand financial statements, as they are the 'report cards' of a business. Without this knowledge, you're flying blind in the world of business.
Cunningham believes that asking the right questions can lead to game-changing answers. He encourages readers to dig deeper into their business operations and strategies by asking tough, insightful questions. This can lead to innovative solutions and strategies.
The author stresses the importance of long-term strategies over short-term gains. He suggests that businesses should focus on creating sustainable growth and profitability, rather than quick wins. This requires patience, planning, and a clear vision of where you want your business to go.
Leadership plays a crucial role in any successful business, according to Cunningham. He encourages readers to research and develop their leadership skills, as this can have a significant impact on their team's productivity and morale. Effective leadership also involves making tough decisions and taking responsibility for them.
In the book, he emphasizes the need for continuous learning and adaptability in business. The business landscape is constantly changing, and to stay ahead, one must be willing to learn new things and adapt to changes. This includes being open to feedback and willing to make necessary changes.
