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The Substance of Style
256 pages, 2004
From Starbucks-themed airport terminals to the popularity of hair dye among teenage boys, one thing is clear: we have entered the Age of Aesthetics. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. In this book, Virginia Postrel shows that "look and feel" are more important than we think.
Aesthetic pleasure taps deep human instincts and is essential for creativity and growth. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture’s aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society."
Virginia Postrel emphasizes the importance of aesthetics in our daily lives. She argues that the look and feel of people, places, and things are more important than we realize. It's not just about functionality, but also about the pleasure and satisfaction we derive from the visual and tactile experiences.
Postrel makes a compelling case for the role of aesthetics in the economy. She suggests that in today's age, businesses can't just rely on providing good service or product. They also need to pay attention to the aesthetic value they offer. So, next time you're planning a business, don't forget to consider its visual appeal.
One of the key points in The Substance of Style is the democratization of beauty. Postrel argues that beauty and good design are no longer just for the elite. With the rise of mass production and technology, everyone can now afford to enjoy beautiful things. This is a great reminder to appreciate the beauty that surrounds us.
Postrel encourages us to embrace our personal style. She believes that our choices in fashion, home decor, and even the websites we visit, say a lot about who we are. So, don't be afraid to express yourself through your style. It's a form of self-expression that can bring joy and satisfaction.
The Substance of Style also explores the role of aesthetics in social and political life. Postrel suggests that our aesthetic choices can reflect our cultural, political, and social values. This is a fascinating perspective that encourages us to look deeper into our aesthetic preferences and what they say about us.
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Virginia Postrel's 'The Substance of Style' is a compelling exploration of the profound and enduring impact of aesthetics on our everyday lives.
Malcolm Gladwell - Journalist, AuthorPostrel's 'The Substance of Style' is a thought-provoking examination of the role of aesthetics in modern society.
Tyler Cowen - Economist, BloggerVirginia Postrel's 'The Substance of Style' is a fascinating exploration of the power and influence of aesthetics.
Steven Pinker - Psychologist, Author