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The Startup Way
400 pages, 2017
In his bestselling book The Lean Startup, Eric Ries revealed the practices of successful startups—building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio.
Eric Ries encourages businesses to adopt the startup mindset. This means being open to change, ready to pivot when necessary, and always looking for new opportunities. It's about being agile and innovative, just like a startup.
The Startup Way introduces the Lean Startup methodology. This approach focuses on creating a minimum viable product, testing it in the market, learning from the feedback, and iterating. It's a cycle of build-measure-learn that helps businesses stay relevant and competitive.
Ries emphasizes the need for continuous innovation. In today's fast-paced world, businesses can't afford to rest on their laurels. They need to constantly explore new ideas, research emerging trends, and find ways to improve their products or services.
Leadership plays a crucial role in a startup's success. Ries suggests that leaders should foster a culture of experimentation and learning. They should empower their teams to take risks and learn from failures, rather than punishing them.
The Startup Way isn't just for startups. Ries shows how traditional businesses can also benefit from this approach. By adopting the startup mindset and the Lean Startup methodology, they can become more agile, innovative, and customer-focused.
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The Startup Way presents a scientific approach to creating and managing successful startups in an age of uncertainty. It's a must read for anyone in business.
Mark Zuckerberg - Facebook FounderEric Ries has created a science where previously there was only art. A must read for every serious entrepreneur.
Sheryl Sandberg - Facebook COOThe Startup Way is an indispensable guide for any organization looking to navigate the future.
Reid Hoffman - LinkedIn Co-FounderThe Startup Way is the essential guide for companies of all sizes who want to modernize their practice.
Tim O'Reilly - O'Reilly Media FounderRecommendations
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The Startup Way found in libraries
1Management Books
Managing and expanding your business gets easier and more successful with the best Management Books you can read.