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The Social Life of Information
352 pages, 2017
The original edition of The Social Life of Information, published in 2000, was hailed as a seminal work of Internet Age scholarship. Now, as we’re living in that future, the book is more relevant than ever.
Technology was supposed to empower individuals and obliterate social organizations; pundits predicted that information technology would spell the end of almost everything―from media to bureaucracies, universities, politics, and governments. Clearly, we are not living in that future.
In The Social Life of Information, John Seely Brown and Paul Duguid explain why. Arguing elegantly for the important role that human sociability plays―even―in the digital world, this optimistic look beyond the simplicities of information gives us a better understanding of what it means to be human in today's global society.
In The Social Life of Information, John Seely Brown emphasizes the importance of context in understanding and using information. He suggests that without considering the social and cultural context, information can be misunderstood or misused. So, next time you're dealing with a piece of information, remember to look at the bigger picture.
Brown explores the concept of tacit knowledge, which is the knowledge we gain from experience and intuition, rather than from explicit instruction. He argues that this type of knowledge is often overlooked but is crucial in our decision-making process. So, don't underestimate your gut feelings or experiences, they're a valuable source of knowledge.
The book also highlights the limitations of technology in replicating human intelligence and social interaction. While technology can process and store vast amounts of information, it lacks the ability to understand and interpret this information in the same way humans can. So, while it's great to use technology to help us, remember it's not a replacement for human interaction and understanding.
Brown digs into the power of social networks and communities in shaping our understanding and use of information. He suggests that these networks are key to spreading information and knowledge. So, if you're looking to learn something new or spread your own ideas, don't underestimate the power of your social network.
Finally, The Social Life of Information emphasizes the need for balance between technology and human interaction, between explicit and tacit knowledge, and between information and understanding. Brown encourages us to find this balance in our own lives. So, take a look at your own life and see if you can find a better balance.
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