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The Robert Collier Letter Book
482 pages, 2012
The author of over a dozen books, Robert Collier was decades ahead of his time in writing down ways for a man to improve his lot in life. He wrote Secret of the Ages during an active and successful life, developed upon basic ideas which opened up new vistas of living for countless multitudes of people.
Brought up to be a priest, he worked as a mining engineer, an advertising executive, and a prolific writer and publisher. The Robert Collier Letter Book earned Robert Collier the distinction of being one of the greatest marketing minds in history.
In The Robert Collier Letter Book, Collier emphasizes the importance of persuasive writing. He believes that the right words can convince people to take action. So, if you're looking to improve your persuasive writing skills, this book is a must-read.
Collier stresses the need to understand your audience. He suggests that you should research and find out what your audience wants, needs, and fears. This will help you tailor your message to resonate with them, making your writing more effective.
One of the key takeaways from the book is the power of storytelling. Collier believes that stories can captivate your audience and make your message more memorable. So, if you want to make your writing more engaging, take a look at how Collier uses stories in his letters.
Collier was a big believer in testing. He would often send out different versions of a letter to see which one performed better. This is a great lesson for anyone looking to improve their writing or marketing skills. Always test and refine your approach based on the results.
The Robert Collier Letter Book also explores the psychology of selling. Collier digs into why people buy and how you can tap into these motivations to improve your sales. If you're in the business of selling, whether it's a product, service, or idea, you'll find this book incredibly insightful.
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The Robert Collier Letter Book was the first book I ever read on copywriting and it is still, to this day, my bible. It is a masterpiece of direct mail copywriting that is, it seems, largely forgotten by the modern advertising community.
Gary Halbert - Direct mail marketingThe Robert Collier Letter Book remains one of the more useful books on writing sales letters. Collier's understanding of the psychology of selling and his ability to translate that understanding into effective copy is worth its weight in gold.
Joe Vitale - Marketing specialistThe Robert Collier Letter Book is a classic in direct response marketing. It's a must-read for anyone serious about copywriting.
Dan Kennedy - Business strategistThe Robert Collier Letter Book is a must-have for any serious copywriter. It's a masterclass in persuasive writing.
John Carlton - Advertising copywriterRecommendations
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The Robert Collier Letter Book found in libraries
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