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The Misfit Economy
256 pages, 2016
A book that argues that lessons in creativity, innovation, salesmanship, and entrepreneurship can come from surprising places: pirates, bootleggers, counterfeiters, hustlers, and others living and working on the margins of business and society. Who are the greatest innovators in the world? You’re probably thinking of Steve Jobs, Thomas Edison, or Henry Ford. The usual suspects.
This book isn’t about them. It’s about people you’ve never heard of. It’s about people who are just as innovative, entrepreneurial, and visionary as the Jobses, Edison, and Fords of the world, except they’re not in Silicon Valley. They’re in the street markets of São Paulo and Guangzhou, the rubbish dumps of Lagos, and the flooded coastal towns of Thailand.
They are pirates, slum dwellers, computer hackers, dissidents, and inner-city gang members. Across the globe, diverse innovators operating in the black, gray, and informal economies are developing solutions to a myriad of challenges. Far from being “deviant entrepreneurs” that pose threats to our social and economic stability, these innovators display remarkable ingenuity, pioneering original methods and practices that we can learn from and apply to move formal markets.
The Misfit Economy by Kyra Maya Phillips explores the idea that innovation often comes from the most unlikely places. She suggests that we should look into the strategies of pirates, hackers, and other 'misfits' to find fresh perspectives on problem-solving and creativity.
Phillips highlights the importance of informal economies, often overlooked by mainstream business thinkers. She encourages us to see the value in these economies and learn from their resilience and adaptability.
The book encourages us to embrace our inner 'misfit'. Phillips argues that by stepping outside of conventional norms, we can unlock our creative potential and drive innovation in our own lives and businesses.
Phillips digs into how the misfit economy can drive social change. She shows that unconventional approaches can challenge the status quo and lead to significant societal improvements.
The Misfit Economy offers a fresh perspective on business and innovation. It challenges us to rethink our attitudes towards unconventional thinkers and to see the potential for learning and growth in unexpected places.
Quotes 3
The Misfit Economy is a playbook for those of us who aim to disrupt, not just play the game.

The Misfit Economy helps us to understand the lives of those individuals who are solving problems in unconventional ways.

The Misfit Economy introduces us to the informal, the unregulated, the 'misfit' economy.




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