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The Box
544 pages, 2016
From the authors of The McKinsey Way and Creative Business Strategy, a fascinating account of how the shipping container transformed global trade. In April 1956, a refitted tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning grew an industry that made possible the boom in global trade we now enjoy. The Box tells the dramatic story of how creative innovators collaborated with visionary financiers and key government officials to develop and promote this invention; describes how it swept away old practices in both ocean freight transportation and intermodal freight transport; and sets forth its economic consequences for manufacturers, ports, unions, trucking, and rail industries – as well as for consumers.
Marc Levinson's The Box shows us how a simple invention, the shipping container, revolutionized global trade. It's a reminder that sometimes, the simplest ideas can have the most profound impacts. So, next time you have an idea that seems too simple, remember the shipping container and give it a shot.
The Box isn't just about a container, it's about the man who saw its potential, Malcolm McLean. He wasn't a shipping magnate or a global trader, he was a truck driver. This book shows us that you don't need to be in a high position to make a big change. So, keep your eyes open, you never know where the next big idea will come from.
The Box gives us a deep look into how the shipping container played a key role in globalization. It made transporting goods cheaper and faster, leading to a boom in global trade. If you're interested in understanding how our world became so interconnected, you'll find this book fascinating.
Marc Levinson also explores the resistance that Malcolm McLean faced when he introduced the shipping container. Many industries, like dock workers and railroads, saw it as a threat. This book reminds us that change is often met with resistance, but that shouldn't stop us from pushing forward with innovative ideas.
The Box is a great example of how unseen forces can shape our world. Most of us don't think about shipping containers, but they've had a huge impact on our lives. This book encourages us to look deeper and see the hidden forces at work in our world.
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The Box is a testament to the fact that it's not just the fancy technology that changes our world, but also the simpler ideas that, at the time, can seem just as revolutionary.
Bill Gates - Microsoft Co-founderThe Box is a brilliant, insightful work that sheds light on the often overlooked catalysts that drive global economic growth.
Tyler Cowen - Economist, Writer
