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The Art of the Start 2.0
336 pages, 2015
Make your new idea a reality with this hands-on guide. Entrepreneur magazine columnist Laura Lowell shares her hard-won insights on making a new business or nonprofit venture succeed. By first addressing the critical issues of goal-setting, funding, cost controls, and planning before jumping into the nitty-gritty of detail work—things like writing a business plan and hiring employees—Lowell helps develop efficient processes aimed at the right priorities that can save you time and money. Her informal yet detailed coverage features dozens of important topics for turning an idea into action: How to judge if an idea is viable; how much money should you ask for from investors; how to get bank financing without going broke in the process; how nonprofits can attract donors' attention; where to find equipment leases as opposed to buying items outright—plus much more. "
In The Art of the Start 2.0, Guy Kawasaki emphasizes the significance of just getting started. He believes that the first step is often the hardest, but also the most crucial. So, if you have an idea, don't wait for the perfect moment. Just start and figure things out along the way.
Kawasaki suggests that successful startups are those that aim to create meaning, not just money. He encourages readers to look into how their business can make a difference in the world. This could be through solving a problem, improving lives, or creating something innovative.
The book explores the art of pitching in great detail. Kawasaki believes that a good pitch is essential for any startup. He provides practical tips on how to create a compelling and concise pitch that can attract investors, customers, and partners.
According to Kawasaki, a strong team is the backbone of any successful startup. He advises readers to carefully select their team members, ensuring they share the same vision and passion for the project. He also emphasizes the importance of diversity in a team, as it brings different perspectives and ideas.
In The Art of the Start 2.0, you'll find that Kawasaki encourages embracing innovation. He believes that in order to stand out in a competitive market, startups need to be innovative and willing to take risks. He suggests that companies should always be looking for ways to improve and evolve.
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The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki’s generous wisdom, tips, and humor reflect his successes and failures. We can all benefit from his insights.
Richard Branson - Virgin Group FounderGuy Kawasaki’s The Art of the Start 2.0 is an essential guide for anyone starting anything.
Marc Benioff - Salesforce CEOThis is Guy’s best work to date. The Art of the Start 2.0 is the quintessential guide for anyone starting anything.
Steve Wozniak - Apple Co-FounderThe Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki’s generous wisdom, tips, and humor reflect his successes and failures. We can all benefit from his insights.
Tim Ferriss - Author, EntrepreneurRecommendations
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