Name: Start at the End
Rating: 4.40 (1 reviews)
Author: Matt Wallaert

Matt

 Modern technology companies have a product design problem—they’re creating products that people don’t want or need and not spending enough time focusing on behavior change.  Based on behavioral science, Start at the End is a step-by-step guide for how to create products and services through a process called outcome mapping. 

Managing and expanding your business gets easier and more successful with the best Management Books you can read.

briefcase

Starting a business is just the beginning of your tiresome and toilsome venture into the unknown. It is of utmost importance to understand the needs of the market and to perfect your management skills that will make your business flourish. You can achieve that with ease with the best Management Books that you can find. You can forget about doubts and “what ifs” and focus on the best decision-making processes that are good for your business. These books will help!

Management Books

Chelsea Krost is a multi-faceted entrepreneur, advocate, and media personality dedicated to inspiring and empowering millennials to take charge of their lives. She is a sought-after expert in the areas of personal branding, entrepreneurship, and lifestyle.
Chelsea is an internationally renowned speaker, having spoken on stages around the globe. Her talks have been featured at conferences such as Social Media Week, Big Omaha, and SXSW, as well as major companies like Microsoft, AT&amp;T, and Dell. She has been featured in publications such as Forbes, Entrepreneur Magazine, and The Huffington Post.
Chelsea is the founder of the Chelsea Krost Media Group, a digital media, and content production agency. Through her media group, Chelsea has created a platform to reach and inspire millennials, including her weekly radio show, The Chelsea Krost Show, which airs on over 40 stations around the US and streams online. She is also the author of The Millennial's Guide to Taking Over the World, a book that shares her insights and advice on how millennials can create success and make an impact in their lives and the world.
Chelsea actively advocates mental health and wellness, particularly for millennials. She is committed to breaking down the stigma around mental health and is a frequent speaker on the subject. She also serves on the board of directors for several mental health organizations, including the National Alliance on Mental Illness (NAMI).
Chelsea is a sought-after consultant for major companies and organizations, including Microsoft, Pepsi, AOL, and the United Nations. She is a contributor and consultant for many media outlets, including Forbes, Fox Business, and NBC.
Chelsea is an active and passionate philanthropist, having volunteered her time to organizations such as the Children’s Miracle Network, the Red Cross, and the Make-A-Wish Foundation. She also serves on the board of directors for the Crohn’s and Colitis Foundation.
Chelsea is the epitome of a modern millennial. She combines her entrepreneurial spirit, commitment to mental health and wellness, and passion for philanthropy to create a unique and inspiring platform that resonates with her peers.
Chelsea is also a successful businesswoman and influencer. She is the co-founder of Ladies Get Paid, an organization that provides resources and support to help women advance in the workplace. She has been featured in major publications such as Marie Claire, Cosmopolitan, and Elle Magazine. She is a regular contributor for Inc Magazine and has been a featured speaker at Harvard Business School. She is an advocate for women’s rights and gender equality.
Chelsea is a regular guest on national television programs such as The Today Show, Good Morning America, and The Dr. Oz Show. She is a passionate advocate for mental health and wellness and is a frequent guest on talk shows and podcasts. She is also a sought-after mentor and coach, having worked with numerous entrepreneurs, influencers, and creatives.
Chelsea is a shining example of a modern millennial. She has created an inspiring and empowering platform that resonates with her audience and has achieved incredible success in her career. Through her work, she has become an influential advocate and leader in the fields of personal branding, entrepreneurship, mental health, and philanthropy.

Chelsea

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In 'Start at the End', Matt Wallaert introduces us to the fascinating world of behavioral science. He encourages us to explore how understanding human behavior can help us make better decisions and create products or services that truly meet people's needs.

Understanding Behavioral Science

Wallaert emphasizes the importance of starting with the end in mind. He suggests that we should first identify the outcome we want to achieve, and then work backwards to figure out the steps needed to get there. This approach can help us stay focused and avoid unnecessary detours.

Start with the End in Mind

One of the key insights from 'Start at the End' is the power of experimentation. Wallaert encourages us to test our ideas and assumptions, and learn from the results. This can help us improve our products, services, and strategies, and ultimately achieve our goals.

The Power of Experimentation

In his book, Wallaert explores how we can create behavior change. He explains that by understanding the factors that influence behavior, we can design interventions that help people make better choices and achieve their goals. This is a powerful tool for anyone looking to make a positive impact in their personal or professional life.

Creating Behavior Change

Wallaert also highlights the role of empathy in understanding and influencing behavior. He suggests that by putting ourselves in other people's shoes, we can better understand their needs and motivations, and create solutions that truly resonate with them. This is a valuable lesson for anyone looking to build stronger relationships and create more effective products or services.

The Role of Empathy

Start at the End

How do you succeed in business? Start with the top Business and Management books by authors, bosses and industry leaders who have made it big.

business & management

Nail your presentation with the most popular and influential Design books on the market, covering everything from graphics to typography to branding.

design

Read the best Technology books to wrap your brain around modern marvels like computers, crypto, and cyber security. Silicon Valley, here you come!

technology

Nir Eyal is a bestselling author, entrepreneur, and lecturer on the topics of consumer psychology and behavior design. He is well-known for his book Hooked: How to Build Habit-Forming Products, which focuses on understanding how technology companies create products that users become addicted to.
Eyal has a background in business and psychology, having received his MBA from Stanford University and a BSc in Psychology from the University of Pennsylvania. He has worked in the tech industry for over a decade and has held executive positions at several companies, including Yahoo and Time Warner.
Eyal has also founded two tech companies, AdNectar and Insightera, and is an investor in several startups. He has been an advisor or board member for numerous companies, including Eventbrite, Product Hunt, and BloomThat.
In addition to his business career, Eyal has written several books, including Hooked, Indistractable: How to Control Your Attention and Choose Your Life, and The Business of Habit: Designing Products and Services That Create Loyalty. He also writes a popular blog and hosts a podcast called The Nir and Far Show.
Eyal is a sought-after speaker, presenting to audiences all over the world. He has been featured in publications such as The New York Times, The Wall Street Journal, and Forbes and has been a guest on many podcasts, including The Tim Ferriss Show and The Joe Rogan Experience.
If you are interested in gaining a better understanding of how to design products and services that capture and keep users’ attention, Nir Eyal is an excellent resource. His books, blog, podcast, and talks offer valuable insights into the world of consumer psychology and behavior design.

Johnnie Gomez is a designer and sticker collector based in Washington, DC. He is a Senior Brand Designer at Webflow and co-founder of Cruz Barcelona, a web-focused digital agency. Johnnie is a creative and highly motivated individual who loves to create and share his work with the world.
Johnnie has a passion for creating aesthetically pleasing designs and products that focus on communication and interaction. His work focuses on modern, simple, and clean visuals for digital media. He specializes in creating logos, illustrations, and web design. Johnnie is also an experienced typographer and enjoys creating custom fonts for clients.
Johnnie has a deep appreciation for art and culture. He is an avid collector of vintage stickers and has used his collection to create unique and creative pieces of art. His artwork has been featured in several publications, including Vogue, The Washington Post, and The New York Times.
Johnnie also has a passion for teaching and mentoring. He has taught classes at the Corcoran College of Art and Design and at the Parsons School of Design. He has also mentored many young designers in the DC area and has been a keynote speaker at several conferences.
Johnnie is a passionate believer in the power of collaboration. He believes that by working together, we can create amazing things. He is always looking for ways to collaborate with other designers and artists.
Johnnie is an active member of the Washington, DC, design community. He is a founding member of DC Design Week, a week-long festival celebrating the design and creative community in the DC area. He is also a co-organizer of the DC Sticker Expo, an annual event that showcases the best sticker artists from around the world.
Johnnie Gomez is a talented designer, artist, and mentor. His passion for design and art is evident in every project he works on. He is passionate about teaching and mentoring and is always looking for ways to collaborate with other designers and artists. He is an inspiring role model for young designers and a great asset to the DC design community.

Johnnie

The Design of Everyday Things

Mark Zuckerberg is an American entrepreneur and businessman who is the co-founder, CEO, and chairman of Facebook, one of the largest social networking platforms in the world. He co-founded Facebook with a group of fellow students at Harvard University in 2004. Since then, the platform has grown to become one of the world's most popular and influential websites, with more than 2 billion monthly active users.
Zuckerberg is known for his ambitious vision for the future of technology and for his focus on building connections between people through social media. In addition, he has been involved in several philanthropic efforts throughout his career, including the launch of the Chan Zuckerberg Initiative, a philanthropic organization that he and his wife, Priscilla Chan, founded in 2015. The organization focuses on advancing human potential and promoting equal opportunity through education, healthcare, science, and the arts.
In addition to his philanthropy and his leadership of Facebook, Zuckerberg is known for his strong interest in technology and innovation. He has advocated for developing new technologies such as artificial intelligence, virtual reality, and connectivity technologies. In addition, he has spoken publicly about these technologies' potential to change how we live and work.
He is also a controversial figure, mainly due to privacy concerns and how Facebook has been used to spread misinformation. He has faced much criticism for how the platform has been used to spread misinformation and political propaganda. He has also faced criticism for how the forum has been used to spread misinformation and political propaganda. In response to these issues, Zuckerberg has acknowledged the problems and has said that Facebook is working to address them.
Mark Zuckerberg has been ranked among the most powerful and influential worldwide in various publications and surveys. He continues to be a significant figure in the technology and business industry.
Facebook was created as a social networking platform for college students, but it quickly expanded to include users of all ages. The platform allows users to create profiles, share information, and connect with friends and family. It also offers a range of features and services, such as creating and joining groups, events, and pages and sharing photos, videos, and other types of content.
Since the launch of Facebook, Zuckerberg has been actively involved in the company's operations and has played a vital role in the company's growth and development. He has been credited with shaping the company's vision and strategy and leading its day-to-day operations. Under his leadership, Facebook has grown to become one of the world's most valuable and profitable companies, with a market capitalization of over $800 billion.

Mark

Tim Ferriss is an American author, entrepreneur, and public speaker. He is best known for his bestselling book, The 4-Hour Workweek, and for his podcast, The Tim Ferriss Show. Ferriss has been featured in the Time 100 Most Influential People list and has been recognized as one of Fast Company's "Most Innovative Business People."
Ferriss was born in East Hampton, New York, in 1977. He attended St. Paul's School in Concord, New Hampshire, and graduated from Princeton University with a degree in East Asian Studies in 2000. After college, he worked in sales and marketing for a data storage company before starting his own business, BrainQUICKEN, which he eventually sold.
In 2007, Ferriss wrote The 4-Hour Workweek, which became an international bestseller. The book proposed a new way of working that focused on efficiency and productivity and encouraged readers to pursue their dreams and passions. The book was credited with launching the "lifestyle design" movement and has been translated into 35 languages.
In 2010, Ferriss launched his podcast, The Tim Ferriss Show, which is now one of the most popular podcasts in the world. He interviews high-profile guests from various fields, including business, sports, and entertainment. Ferriss has also written several other books, including The 4-Hour Body, The 4-Hour Chef, Tools of Titans, and Tribe of Mentors.
Ferriss has been an active investor, advisor, and board member for a number of companies, including Uber, Evernote, Shopify, and Duolingo. He is a founding member of the Silicon Valley investment firm K9 Ventures and is also a venture partner at the venture capital firm Collaborative Fund.
Ferriss is active in the philanthropic community and has been involved with a number of charities, including DonorsChoose.org, The International Rescue Committee, and the Michael J. Fox Foundation. He is also a member of the Clinton Global Initiative.

Creativity, Inc.

Ryan

Sophie Bakalar is a venture capitalist. She is currently a Partner at Lux Capital, a venture capital firm that invests in scientific and technological companies. Before joining Lux Capital, Bakalar worked as an analyst at Bessemer Venture Partners and a consultant at McKinsey &amp; Company.
She has workedBeforeBeforewithin the venture capital industry for several years and has experience in various sectors, including healthcare, energy, and technology. She is also a member of the board of several companies, including Guardant Health, Osmo, and Celularity.
As a venture capitalist, her role is to help identify, evaluate, and invest in early-stage companies with the potential for significant growth. She also works closely with the companies she has invested in to help them develop and grow their businesses.

Sophie

Hooked

Brent

Brian Armstrong is an American entrepreneur and businessman best known for co-founding and serving as the CEO of Coinbase, one of the world’s largest cryptocurrency exchanges. Armstrong is also a venture capitalist and philanthropist, investing in and supporting a range of innovative tech startups.
Armstrong was born in San Jose, California, in 1983. He attended Rice University in Houston, Texas, where he studied economics and computer science. After graduating in 2006, he worked as a software engineer for Airbnb for two years before launching his own software development and design firm, University Tutor.
In 2012, Armstrong co-founded Coinbase with Fred Ehrsam. Coinbase is a digital currency exchange that allows users to buy, sell, and store digital currencies like Bitcoin, Ethereum, Litecoin, and others. Coinbase also provides merchant services and various tools for developers.
Since its launch, Coinbase has become one of the most successful and widely-used cryptocurrency exchanges in the world. It has raised over $521 million in funding from venture capital firms, banks, and tech companies like the New York Stock Exchange.
In addition to his role at Coinbase, Armstrong is an active venture capitalist and philanthropist. He is an investor in a number of startups, including the cryptocurrency wallet Abra, the blockchain-based identity platform Civic, the stock trading platform Robinhood, the cryptocurrency payment processor Bitpay, the fintech company Ripple, and the digital currency exchange Kraken.
Armstrong is also a philanthropist, having donated millions of dollars to organizations such as the Human Rights Foundation, the SENS Research Foundation, and the Electronic Frontier Foundation. He has also created the GiveCrypto charity, which provides cryptocurrency donations to individuals in need around the world.
Overall, Brian Armstrong is a highly successful entrepreneur and businessman who has made a major impact in the world of cryptocurrency and technology. His continued innovation and philanthropy have helped to shape the future of digital currencies and the blockchain industry.

Brian

Peter Attia is a medical doctor, scientist, and author who works to bridge the gap between the worlds of medical science and nutrition. He is an advocate for evidence-based approaches to health and wellness and is highly respected in the medical, scientific, and nutrition communities.
Dr. Attia was born in Canada and studied biology and psychology at Queen’s University in Ontario. He then attended Stanford University for medical school and completed a surgical residency at the Johns Hopkins Hospital. After his residency, he worked as a general and bariatric surgeon at the University of California, San Diego, where he gained experience in nutrition, preventive medicine, and the science of aging.
In 2012, Dr. Attia founded his own medical practice, Attia Medical, P.C., where he and his team specialize in the use of personalized, evidence-based, and data-driven approaches to nutrition and health. He is a driving force behind the concept of “nutritional medicine,” which bridges the gap between traditional medicine and nutrition by using evidence-based strategies to optimize health and longevity.
Dr. Attia is passionate about nutrition and health and regularly shares his knowledge through lectures, podcasts, and books. He hosted his own podcast, “The Drive,” for four years and has written the book “The Eating Academy.” He also regularly contributes to the popular blog “The Eating Academy,” where he shares his insights on optimal nutritional and lifestyle approaches. He is a regular contributor to the popular blog “The Huffington Post” and is a founding board member of NuSI. This non-profit organization aims to reduce diet-related suffering by funding rigorous nutrition science.
In addition to his work in nutrition, Dr. Attia is an avid athlete and an advocate for the use of exercise and movement to optimize health. He regularly participates in endurance events such as triathlons and marathons and is a member of the Crossfit community.
Dr. Attia is a passionate advocate for the use of evidence-based approaches to health and nutrition and regularly shares his insights and knowledge with the public. His work has been featured in outlets such as The New York Times, The Atlantic, and The Wall Street Journal. He is highly respected in the medical, scientific, and nutrition communities and is dedicated to helping people make informed decisions about their health.

Peter

Becoming Steve Jobs

Steve

Don't Make Me Think

Seth

Noah Kagan is the Co-Founder, Chief Sumo, and CEO at AppSumo, a daily deal website for the software. Before that, he served as a co-founder of Gambit. Noah previously worked at Gambit as a Co-Founder. In addition, he attended the University of California, Berkeley, Haas School of Business.
Holding various positions in marketing, product management, and others, Kagan has also been employed at Mint, Facebook, KickFlip, HFG Consulting, CommunityNext.com, and Intel. Kagan completed his higher studies at the Haas School of Business. He lives in Austin, Texas, United States.

Noah

John D. Saunders is an experienced Digital Marketing Strategist, entrepreneur, and web designer. He has worked with some of the world’s biggest brands, including Land Rover, Audi, the NAACP, and Google, to help them create profitable websites and digital products. He is the founder of 5Four Digital, a digital marketing agency that helps startups achieve success in their online marketing efforts.
John has a passion for helping individuals and businesses achieve their goals through digital marketing. He believes in utilizing the power of the web to reach a wider audience and increase brand awareness. He has extensive knowledge of SEO, PPC, content marketing, design, and analytics. His clients have seen tremendous success in their campaigns thanks to his expert guidance.
John’s entrepreneurial spirit has led him to create several successful projects, including blackwallet.org, blackillustrations.com, and illustratorhub.com. These platforms are dedicated to helping entrepreneurs and creatives of color find success online. John has also been a mentor to several startups, helping them create and implement digital marketing strategies that have resulted in increased revenue and visibility.
John’s commitment to excellence is evident in his work. He is constantly striving to stay ahead of the curve, learning new techniques and technologies to ensure his clients get the best results. He is an avid learner and remains dedicated to helping others succeed. He is passionate about helping businesses reach their goals and create lasting success.

John

Purple Cow

Jake

Andy Budd is a well-known figure in the design and technology communities. He is the founder of Clearleft, a user experience design agency based in Brighton, England. Clearleft has worked with a wide range of clients, including Google, the BBC, and the Financial Times.
In addition to his role at Clearleft, Andy is a highly sought-after speaker, having spoken at conferences such as SXSW, Webstock, and An Event Apart. He is also an advisor and coach to startups and a venture partner at Seedcamp, an early-stage investment fund.
Andy deeply understands user-centered design and how it can be used to create successful products and services. He is a strong advocate for the value of design in business and is a regular commentator on the intersection of design and technology.
Andy has written several books on design and technology, including "CSS Mastery" and "Designing Interfaces." He is also a frequent contributor to industry publications such as A List Apart and Smashing Magazine.
Overall, Andy Budd is a well-respected figure in the design and technology communities. He is known for his expertise in user-centered design and his ability to help startups and businesses create successful products and services. He is an accomplished speaker, author, and advisor and continues to be an influential figure in the industry.

Andy

Sprint

Jordan Hughes is a multidisciplinary Product Designer from Melbourne, Australia, specializing in product design, design systems, and Webflow development. He is the founder of Untitled UI and Good Books and co-founder of Himalayas. Jordan's work has been featured on Typewolf, Mindsparkle Magazine, Webflow, Fonts In Use, CSS Winner, httpster, Siteinspire, and Best Website Gallery.
In late 2021, Jordan launched Untitled UI, the ultimate UI kit and design system for Figma that focuses on quality. Untitled UI is the most extensive UI kit for Figma in the world. In short, Untitled was the #1 design and tech product on Gumroad and is being used by designers from some of the world's top companies, including Spotify, Mailchimp, Webflow, and Google.
Jordan recently launched Untitled UI Icons, a clean, consistent, and neutral icon library explicitly crafted for modern UI design. This project was the #1 Product of the Week on Product Hunt and is now the highest-rated icon library for sale on Gumroad.
He built goodbooks.io, the most extensive curated collection of 8,500+ book recommendations from some of the world's most successful and attractive people. This project was the #1 Product of the Day on Product Hunt. Jordan sold this project in December 2021.
Prior, Jordan was Head of Design at UpGuard, one of the world's fastest-growing cyber security SaaS platforms, with global customers including NASA and the New York Stock Exchange. He worked closely with the growth and product teams to help improve the UX of their enterprise-level software and the customer experience. I also built and managed UpGuard's new website.
In 2016, Jordan was the second employee at Spaceship. Spaceship was the fastest-growing new entrant in the world, growing to $100m in assets and amassing a 50k+ waitlist in just 3-months. By the time he left in 2019, Spaceship had grown to 60+ employees and $250m in assets. They're now managing over $1bn in assets. He also designed pitch decks that raised $40m+ in venture capital along the way. Hughes has worked with Australian startups that have raised over $110m in funding from some of the most notable investors in the world.

Jordan

Keith Rabois is an American technology entrepreneur, executive, and investor. He is widely known for his early-stage startup investments and executive roles at PayPal, LinkedIn, Slide and Square. In addition, Rabois invested in Yelp and Xoom before each company's initial public offering ("IPO") and sat on both companies' boards of directors.
He is considered a member of the PayPal Mafia. This group includes PayPal co-founders Peter Thiel, Reid Hoffman, Elon Musk, and PayPal employee and YouTube co-founder Jawed Karim. Additionally, Rabois has invested in YouTube, Palantir, Lyft, Airbnb, Eventbrite, Wish, and The Org.
Rabois was born on March 17, 1969, and raised in Edison, New Jersey. Rabois studied political science as an undergraduate at Stanford University, receiving his B.A. in 1991 and a J.D. from Harvard Law School in 1994. While at Stanford, he became acquainted with Peter Thiel, then-editor and co-founder of The Stanford Review.
Rabois later contributed to the libertarian newspaper. Rabois was one of several students reprimanded for shouting homophobic slurs outside an instructor's home, including suggesting that the instructor "die of AIDS." Rabois stated that the incident was designed to challenge Stanford's rules on student speech. Thiel later defended Rabois in his book, The Diversity Myth: Multiculturalism and Political Intolerance on Campus. He clerked for the United States Court of Appeals for the Fifth Circuit and worked at Sullivan &amp; Cromwell.
Rabois served as Executive Vice President, Business Development, Public Affairs, and Policy at PayPal from November 2000 to November 2002. Between January 2005 and May 2007, Rabois worked at LinkedIn as its vice president for Business and Corporate Development. Reid Hoffman founded LinkedIn, was a former employee at PayPal, and was a member of the PayPal Mafia. After some unsuccessful ventures, in 2010, Rabois joined Square, a company that provides an electronic payment service, as its Chief Operating Officer.

Keith

Creative Selection

Jason Fried is an American entrepreneur and the co-founder and President of 37signals (now Basecamp), a Chicago-based software company. Fried is a prolific writer and speaker on topics related to technology, productivity, and business.
Fried is a self-taught programmer who began his career in software development in the late 1990s. He co-founded 37signals in 1999 and has since grown it into a successful business. Fried has been the President since the company's inception and is responsible for overseeing product design, customer support, and business strategy.
Fried's vision for 37signals has been to focus on creating simple, user-friendly web-based productivity tools. He believes that the most successful products are those that are designed with a focus on the user experience and on providing value to customers. In addition, Fried wants to create products that are easy to use and don't require extensive training for users to be successful.
Fried's writing and speaking engagements focus on topics related to the software industry, productivity, and business. He has written several books, including "Rework" and "Getting Real," which have become bestsellers. Fried is also a sought-after speaker and has been a featured speaker at many industry conferences.
Fried is committed to helping other entrepreneurs and startups succeed. He has been involved in a number of initiatives to help foster entrepreneurship and innovation, including the Start Small Foundation and Y Combinator. Fried is also a mentor to a number of startups and regularly provides advice and guidance to entrepreneurs.
Fried is a believer in the power of collaboration and shared knowledge. He has been an advocate for open-source software and has been actively involved in the open-source community. In addition, he is a proponent of using web-based tools to help improve collaboration and productivity within companies.
Fried is passionate about his work and is an inspiring leader. He is a firm believer in the power of simplicity and in the importance of focusing on the customer experience. With a strong vision for 37signals, Fried has been able to create a successful business out of the company and has helped many other entrepreneurs and businesses to succeed.

Jason

Jenny Chu is an experienced Product Manager and designer from Australia. She currently works as the Product Lead at Eucalyptus, a company that specializes in providing cloud solutions. In this role, she is responsible for leading product development, design, and strategy.
Prior to her current position, Jenny worked as a Product Manager at Atlassian, a software company that creates tools for collaboration, development, and issue tracking. During her time there, she was responsible for managing and launching products, as well as working closely with cross-functional teams to ensure that they met the needs of the customers.
Jenny's background in design is evident in her approach to product management, as she has a good understanding of how to design user-friendly and intuitive products. She also has a solid understanding of the technology and market trends in her field.
Jenny's professional experience and skills allow her to identify opportunities for innovation and improvement and develop solutions that meet the needs of customers and drive business growth.
It is clear that Jenny Chu is an experienced product manager and designer. She has a great track record of success in managing and launching products and working closely with cross-functional teams to ensure that they meet the needs of the customers. She is a valuable asset to any company that she works for and is likely to continue to be successful in her career.

Jenny

Shape Up

Alan

Bret Victor is a computer scientist and interaction designer known for his work in human-computer interaction. He began his career as a software engineer, working at companies such as Lucasfilm and Apple. He was part of the team that designed the user interface for the iPad. He also worked at startups and consulted for companies in the technology industry.
In addition to his work in industry, Victor is also known for his talks and writing on the future of computing. He is a proponent of creating more direct and immediate ways for people to interact with computers and has advocated for the development of better tools for programming. He has written several influential essays on the topic, including "The Future of Programming" and "Inventing on Principle."
Victor has also been involved in researching and developing new interaction models and tools for creative codings, such as the "Dynamicland" project, which aimed at creating a new way of interacting with computers through direct manipulation and physicality.
In recent years, Victor has been involved in a " Learnable Programming project," which aims to make programming more accessible and understandable to a broader audience.
In summary, Bret Victor is known for his work in human-computer interaction, particularly for his emphasis on the importance of creative tools for programmers and other digital creators, his writing and talks on the future of computing, and his research on new interaction models and tools for creative coding.

Bret

The Inmates Are Running the Asylum

Natasha

Tristan Harris is a technology ethicist, design thinker, and public speaker known for his work on the impact of technology on society. He is the co-founder of the Center for Humane Technology, a non-profit organization that aims to align technology with humanity's best interests.
Harris began his career as a design ethicist at Google, where he worked on the design of products such as Google Glass and Google's search algorithms. During his time at Google, he became increasingly concerned about the negative impact that technology was having on society and began to speak out about the need for greater transparency and ethical considerations in the technology industry.
In 2013, Harris founded the Time Well Spent movement, which aimed to encourage technology companies to design products that are more mindful of the way they use people's time and attention. This led to the creation of the Center for Humane Technology, which was founded in 2018 with a mission to shift technology towards a more humane and ethical trajectory by educating people on the impact of technology on their lives, promoting ethical design principles, and investing in research on technology's impact on individuals and society.
Harris has also been a vocal advocate for greater regulation of the technology industry. In 2018, he testified before the US Senate Commerce Committee on the impact of technology on children and teens and has called for greater oversight of tech companies and their practices.
In addition to his work with the Center for Humane Technology, Harris is also a frequent speaker and commentator on the topic of technology and its impact on society. He has given TED Talks and has been featured in numerous media outlets, including The New York Times, The Wall Street Journal, and Time Magazine.
Tristan Harris' work as an advocate of human-centered design and ethical considerations in technology has gained him a reputation as one of the leading voices in the tech industry when it comes to the impact of technology on society. He has been recognized as one of the most influential people in technology by Time Magazine and Fast Company, among other publications.

Tristan

Addiction by Design

Jesse

Ryan Hoover is a tech industry entrepreneur, investor, and expert. He is the founder and CEO of Product Hunt, a platform for discovering new products.
Ryan was born in Seattle, Washington, in 1984. He attended Western Washington University, where he studied Business, Computer Science, and Entrepreneurship. After graduating in 2006, Ryan moved to Silicon Valley and began working for various startups, such as PlayHaven and Svpply.
In 2013, Ryan founded Product Hunt, a platform for discovering new products and services. The platform quickly became popular, and Ryan was invited to speak at various tech events and conferences, such as SXSW and Web Summit.
In 2016, Ryan received the Thiel Fellowship, an award given to outstanding entrepreneurs under 25. That same year, Product Hunt was acquired by AngelList.
In addition to his work with Product Hunt, Ryan is also an active investor and advisor to various startups, such as Breeze, StatusPage, and Wethos. He is also a mentor at the startup accelerator 500 Startups.
Ryan is a prolific writer, and his articles have been featured in publications such as Fast Company, Wired, The Next Web, Wall Street Journal, and TechCrunch. He also hosts a popular podcast, Product Hunt Radio, which features interviews with tech industry thought leaders.&nbsp;
Ryan is an active tech community member and provides valuable advice and insights on product development, startups, and venture capital. He is considered one of the leading experts in the tech industry and his advice and insights are highly sought after.
Ryan is also a sought-after speaker and has spoken at events such as the World Economic Forum and TEDx. In addition, he is a proponent of the Lean Startup methodology and has written extensively about it on his blog. Ryan has also been featured on the cover of Forbes Magazine and was named one of the “30 Under 30” by Inc. Magazine in 2016.&nbsp;
In addition to his work in the tech industry, Ryan is also active in the philanthropic world. He is a board member of the Startup Leadership Program, a nonprofit organization that provides mentorship, training, and resources to aspiring entrepreneurs. Ryan is also a supporter of the ACLU and has spoken out in favor of immigration reform and LGBT rights.

The Art of Game Design

Adam

Charlotte Prangley, also known as Charli Marie, is a British graphic designer, illustrator, and creator of the popular design blog and YouTube channel "CharliMarieTV." She is known for her branding, web design, and illustration work, as well as her tutorials and lectures on design-related topics. She also started an online course on graphic design and Illustration, which has a good reputation for teaching beginner and intermediate students.
CharliMarieTV is a YouTube channel focusing on graphic design, illustration, and web design. It features a variety of tutorials, lectures, and other educational content for designers at all levels of experience. The channel has many subscribers, and its community highly values its content. It covers branding, logo design, typography, web design, and design software tutorials such as Adobe Illustrator, Photoshop, InDesign, etc.
Charli Marie has built a reputation for her high-quality work, strong design skills, and excellent social media following, and she is well-respected in the design community.

Charli

Refactoring UI

Jeff

Josh

Lean UX

Jessica Alba is an American actress, model, and entrepreneur. She was born on April 28, 1981, in Pomona, California. Jessica Alba began her acting career at a young age, appearing in various television shows such as "The Secret World of Alex Mack" and "Flipper." She made her feature film debut in 1994 with a small role in the film "Camp Nowhere." However, her role as Max Guevara in the television series "Dark Angel" (2000-2002) brought her to fame.
After "Dark Angel," Alba continued to act in television and film. She appeared in several successful films such as "Honey" (2003), "Sin City" (2005), "Fantastic Four" (2005), "Good Luck Chuck" (2007), "The Eye" (2008), and "Valentine's Day" (2010), among others. She also starred in the T.V. series "L.A.'s Finest" (2019-2020)
Jessica Alba has received several awards and nominations throughout her career as an actress and entrepreneur. Some of her notable mentions include:
<ul>
<li>Kids' Choice Awards: She won the Favorite Female T.V. Star award for her "Dark Angel" role in 2001 and 2002.</li>
<li>Teen Choice Awards: She has won several Teen Choice Awards, including Choice Movie Actress: Action Adventure for "Sin City" (2006) and Choice Movie Actress: Comedy for "Good Luck Chuck" (2008)</li>
<li>Hollywood Film Awards: She won the Hollywood Supporting Actress Award for her role in "The Eye" (2008)</li>
<li>Hollywood Walk of Fame: She received a star on the Hollywood Walk of Fame in 2011.</li>
<li>Environmental Media Association: She was honored with the EMA Futures Award in 2013 for her work with The Honest Company and her commitment to environmental causes.</li>
</ul>
In addition to these, Alba was also nominated for several other awards, including the Golden Globe Awards, Primetime Emmy Awards, and Screen Actors Guild Awards.
In addition to her acting career, Alba is also a successful entrepreneur. She co-founded The Honest Company, a consumer goods company that sells environmentally-friendly household and personal care products. The company has been valued at over $1 billion. Alba has also been recognized for her philanthropic efforts, including her work with organizations that support children and families in need.

Jessica

Joe Gebbia is a successful American entrepreneur and designer, best known as Airbnb's co-founder and former chief product officer. Gebbia was born in Atlanta, Georgia, and attended Georgia Tech, where he studied design. He has always had a passion for design, and after graduating, he moved to San Francisco, California, in 2006 to pursue a career in design.
Gebbia co-founded Airbnb with Brian Chesky and Nathan Blecharczyk in 2008. Airbnb is now one of the most successful companies in the world and has a valuation of $31 billion. Gebbia and his team created Airbnb to make it easier for people to rent out their homes or apartments to travelers in need of a place to stay. The idea stemmed from Gebbia’s own experience as a student when he struggled to pay rent and resorted to renting out air mattresses in his San Francisco apartment.
Gebbia served as Airbnb’s Chief Product Officer from 2008 to 2017. During his time at Airbnb, Gebbia was responsible for leading the product and design teams and overseeing the user experience. He was also responsible for the development of the Airbnb app and website.
Gebbia is a strong believer in the power of design and has spoken extensively on the importance of design in business. He has also been a strong advocate for diversity in the tech industry. The San Francisco Chronicle has listed him as one of the most influential people of color in Silicon Valley.
Gebbia is a noted philanthropist, and in 2013 he and his wife, designer and artist Amna Gebbia, founded the Gebbia Foundation, a non-profit organization that supports education, design, and entrepreneurship. He has also served as a board member of the Design Museum Foundation. This non-profit organization promotes design, and he has been a guest speaker at various design schools and conferences.
Gebbia is an avid cyclist and has completed multiple Ironman triathlons. He is also an active investor in various technology startups, including companies such as Twitter, Lyft, and Instagram.
Gebbia has been recognized for his work with numerous awards and honors, including being named a Presidential Ambassador for Global Entrepreneurship by President Obama, receiving the Smithsonian's Cooper Hewitt National Design Award, and being inducted into the Georgia Tech Alumni Hall of Fame. He has also been featured in various publications, including the New York Times, Forbes, and Wired.&nbsp;
Gebbia has been an inspiration to many entrepreneurs and has been seen as a leader in the tech industry. He has shown that it is possible to create something out of nothing and that success comes from taking risks and having a good team. He is a true innovator, and his story of success is a great inspiration for aspiring entrepreneurs.

All Marketers are Liars

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Austen Allred is an American entrepreneur and the co-founder of Lambda School, an online coding BootCamp. He began his career as a software engineer, working at companies such as Google and Twitter. In 2017, he co-founded Lambda School, an online coding bootcamp that provides students with a combination of live online classes and one-on-one mentorship.
The school is known for its unique income-sharing agreement (ISA) model, in which students do not pay tuition upfront, but instead pay a percentage of their income for a period of time after they secure a job. This model aims to make education more accessible and reduce the financial burden on students.
Allred is also a writer and speaker on topics related to technology, education, and personal growth. He has written articles for publications such as Forbes, TechCrunch, and Medium, and has given talks at conferences and events such as the SXSW, Y Combinator, and the Collision conference.
In addition to his work with Lambda School, Allred is also an angel investor, having invested in startups such as B12, a website design and development company, and Triplebyte, a recruiting platform for software engineers.

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Start at the End

256 pages, 2019

Matt Wallaert

business & management

design

technology

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Chelsea Krost

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