Shattered

In Shattered, Jonathan Allen highlights the importance of having a clear, compelling campaign message. He suggests that Hillary Clinton's 2016 presidential campaign lacked a strong, resonating message, which may have contributed to her loss. If you're planning a campaign or a big project, make sure you have a clear, compelling message that people can connect with.

Allen's book gives us a peek into the internal politics of a presidential campaign. It shows how internal disagreements and power struggles can weaken a campaign and lead to its downfall. So, if you're leading a team, it's crucial to manage internal politics effectively.

Shattered also explores how public perception can make or break a campaign. Despite her qualifications and experience, Clinton struggled with her public image. This shows how important it is to manage your public image, whether you're running for office or running a business.

Jonathan Allen's book shows us that strategy and planning are key to any successful campaign. Clinton's campaign was criticized for its lack of strategy and poor planning. This is a reminder to always have a solid plan and strategy in place, no matter what you're trying to achieve.

In Shattered, we see how media and communication played a significant role in the 2016 presidential campaign. Allen suggests that Clinton's team failed to effectively communicate her message and vision to the public. This highlights the importance of effective communication and media management in reaching your audience.