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Planet Google

288 pages, 2008

business & management

business & management

1082 books
technology

technology

392 books
history

history

999 books
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Description
Randall Stross, author of The Microsoft Way, takes readers deep inside Google, the most significant, most inventive, and most ambitious firm of the Internet Age. Based on exceptional access he got to the extremely secretive Googleplex, Stross' comments shed light on the strategy underlying the company's recent rush of aggressive initiatives, all of which were motivated by the pursuit of a business plan unlike any other: to become the undisputed gatekeeper of all the world's information. Will Google be successful? What are the consequences of a single firm controlling so much data and knowing so much about us? With 68 percent of all Web searches (and increasing), revenues that are the envy of the corporate world, and a wealth of talent, Google is well on its way to achieving its aim of being as dominating a force on the Web as Microsoft was on the PC.
Google's Culture of Innovation

In Planet Google, Randall Stross takes us on a journey into the heart of Google's culture of innovation. He shows us how the company encourages its employees to think outside the box and come up with groundbreaking ideas. This culture has been a key factor in Google's success and is something we can all learn from.

The Importance of Data

Stross highlights the importance of data in Google's decision-making process. He explains how Google uses data to make informed decisions, improve its products, and provide better services to its users. This book will make you see the value of data in a whole new light.

Google's Business Model

Ever wondered how Google makes money? Planet Google gives you an inside look into Google's business model. Stross explains how Google uses targeted advertising to generate revenue and how it has managed to dominate the online advertising market.

Google's Impact on Society

Stross also explores the impact Google has had on society. From changing the way we search for information to influencing our online behavior, Google has transformed our lives in many ways. This book will make you think about the role of technology in our lives.

The Challenges Google Faces

Despite its success, Google faces many challenges. Stross digs into these challenges, including privacy concerns, competition, and regulatory issues. He provides a balanced view of Google, showing both its strengths and weaknesses.

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Keith Rabois

Keith Rabois

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