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Peak
320 pages, 2017
PEAK is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once but twice. Author Chip Conley, founder and former CEO of one of the world's largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs when his company was in dire need.
And years later, when the young founders of Airbnb asked him to help turn their start-up home-sharing company into a world-class hospitality giant, Conley again used the principles he'd developed in PEAK.
In the decade since this book's first edition, Conley's PEAK strategy has been developed on six continents in organizations in virtually every industry. The author's foundational premise is that great leaders become amateur psychologists by understanding the unique needs of three key relationships―with employees, customers, and investors―and this message has resonated with every kind of leader and company, including some of the world's best-known, from Apple to Facebook.
Avid users of PEAK have found that the principles create greater loyalty and differentiation with their key stakeholders. This new second edition includes in-depth examples of real-world PEAK companies, including the author's own at Airbnb, and exclusive PEAK leadership practices that will take you―and your company's performance―to new heights.
In Peak, Chip Conley introduces us to the concept of the Pyramid of Needs. This is a model that helps businesses understand what their customers, employees, and investors really want. It's a great tool to check if you're meeting everyone's needs and to find areas where you can improve.
Conley emphasizes the importance of employee satisfaction. He believes that happy employees lead to happy customers, which in turn leads to happy investors. So, if you're running a business, it's worth taking a look at how satisfied your employees are and finding ways to boost their happiness.
Chip Conley explores the idea of intangible value in his book Peak. He suggests that businesses often focus too much on tangible assets and overlook the value of intangible ones like brand reputation, customer loyalty, and employee morale. So, it's worth researching how you can increase the intangible value in your business.
In Peak, transformation plays a key role. Conley argues that businesses should aim to transform their customers, employees, and investors. This means going beyond just meeting their basic needs and helping them to grow and develop. It's a powerful concept that could really change the way you do business.
Finally, Conley talks about the value of peak experiences. These are moments when customers, employees, or investors feel a deep sense of satisfaction or joy. He suggests that businesses should aim to create these peak experiences as they can lead to increased loyalty and engagement. So, why not see if you can create some peak experiences in your business?
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Peak provides a new perspective on success not just for companies, but for individuals as well.
Tony Hsieh - CEO of ZapposPeak is a groundbreaking book that illuminates the power of meeting human needs in business.
Daniel Pink - Bestselling AuthorPeak is a rare business book: it changes the way you see your customers and employees.
Chip Heath - Stanford Professor