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Nicely Said
192 pages, 2014
This lively, practical book will show you how to write web copy that delights your audience and achieves your goals. Start with the foundational elements at the heart of good web writing, like structure, accessibility, and tone.
Next, move on to professional topics like marketing copy, interface flows, blog posts, legal policies, emails, and behind-the-scenes documents. Learn how to adapt your style for different situations and make a simple style guide to empower your team. Alongside expert interviews with people who create web content every day, you’ll learn powerful strategies for increasing the value of your online content and building trust with your readers.
Kate Kiefer Lee emphasizes the importance of clear and concise communication. She believes that the way we express ourselves, especially in writing, can greatly impact the message we are trying to convey. So, it's worth taking the time to craft your words carefully.
One of the key points in Nicely Said is the need to understand your audience. Lee suggests that you should research and get to know your audience well. This will help you tailor your message in a way that resonates with them.
Empathy plays a crucial role in effective communication, according to Lee. By putting yourself in the shoes of your audience, you can better understand their needs and perspectives. This will help you create content that truly connects with them.
In Nicely Said, Lee highlights the importance of consistency in communication. Whether it's the tone, style, or message, maintaining consistency helps build trust and credibility with your audience.
Lee encourages readers to see editing as an essential part of the writing process. She believes that a well-edited piece not only communicates the message more effectively but also shows respect for the reader's time and attention.
