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Natural
264 pages, 2020
The naturalistic fallacy refers to the misinterpretation of facts relating to “natural” phenomena, such as death and illness, to apply to moral and ethical principles. Is nature good? Is nature evil? Are humans good? Are humans evil? Will we ever know?
Alan Levinovitz, an academic and journalist, takes readers on a journey through the Peruvian rainforest, a visit to a high-tech Dutch greenhouse, wolf-watching in Yellowstone National Park, and a controversial natural therapeutic resort. His multidisciplinary approach produces a unique image of nature worship that is concealed in plain sight: in refrigerators and hospitals, sports arenas, and economic theories. Natural is the first comprehensive examination of Nature's impact, as well as a reckoning of the sacrifices paid in its name—lives lost, guilt endured, and facts misunderstood.
Alan Levinovitz explores the common misconception that everything natural is inherently good and everything artificial is bad. He challenges this belief, arguing that it's not always the case. It's a thought-provoking perspective that encourages you to question your own beliefs.
Levinovitz digs into the power of belief and how it can shape our perception of reality. He shows how our faith in the 'natural' can sometimes lead us astray, making us vulnerable to marketing ploys and misinformation.
The book takes a look at how marketers exploit our belief in the 'natural' to sell products. Levinovitz reveals the tactics used by companies to make their products seem more appealing by labeling them as 'natural', 'organic', or 'free from artificial ingredients'.
Levinovitz delves into the science behind what we perceive as 'natural'. He explains that the line between natural and artificial is often blurred, and that many things we consider 'natural' are actually the result of human intervention.
In 'Natural', Levinovitz calls for more critical thinking when it comes to our beliefs about what is natural and what isn't. He encourages readers to question their assumptions and to base their decisions on evidence rather than on marketing claims or deeply ingrained beliefs.
