Meggs' History of Graphic Design

In Meggs' History of Graphic Design, Alston W. Purvis takes you on a journey through the evolution of graphic design. From the invention of writing and alphabets to the digital revolution, you'll explore how design has changed and grown over centuries.

Purvis shows how graphic design is not just about aesthetics, it's also a reflection of society and culture. By reading this book, you'll see how historical events and cultural shifts have influenced design trends.

The book also highlights the role of technology in shaping graphic design. From the printing press to the computer, you'll find out how technological advancements have transformed the way we create and consume visual content.

Meggs' History of Graphic Design is not just a history book, it's also a collection of works from the masters of graphic design. You'll get to see the works of pioneers like Paul Rand, Milton Glaser, and many others, and learn from their creative processes.

Finally, the book encourages you to apply the lessons from history to your own design work. By understanding the past, you can create more meaningful and impactful designs for the present and future. So, take a look at Meggs' History of Graphic Design and let it inspire your creative journey.