Reddit meter
Jab, Jab, Jab, Right Hook
224 pages, 2013
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.
A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint for social media marketing strategies that really work.
When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition.
Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever.
It’s not just about developing high-quality content but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
In Jab, Jab, Jab, Right Hook, Gary Vaynerchuk emphasizes the importance of understanding the unique dynamics of each social media platform. He suggests that you should tailor your content to fit the platform you're using, rather than posting the same thing across all channels. So, take some time to explore each platform and see how you can best use it to engage with your audience.
Vaynerchuk believes that storytelling is a powerful tool in marketing. He encourages readers to craft compelling narratives around their products or services. This isn't about making up stories, but about sharing genuine experiences that resonate with your audience. So, dig into your brand's history, find those interesting stories, and share them with the world.
The book's title, Jab, Jab, Jab, Right Hook, is a metaphor for the balance between giving and taking in marketing. Vaynerchuk suggests that you should give (jab) more than you take (right hook). This means providing valuable content to your audience before asking for a sale. So, think about what you can offer your audience that they'll find valuable and interesting.
One key takeaway from Jab, Jab, Jab, Right Hook is the importance of being adaptable. Social media is constantly evolving, and what works today might not work tomorrow. Vaynerchuk encourages readers to stay up-to-date with the latest trends and to be willing to change their strategies when necessary. So, keep researching, keep learning, and don't be afraid to try something new.
Vaynerchuk stresses the importance of authenticity in social media marketing. He believes that audiences can tell when a brand is being genuine and when it's not. So, don't try to be something you're not. Instead, let your brand's true personality shine through in your social media content. Check your content and ask yourself if it truly represents who you are as a brand.
