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How To

321 pages, 2016

Takeaways
Description
This monograph, design manual, and manifesto by Michael Bierut showcases more than thirty-five of the designer's most noteworthy projects. His career spans from his collaborations with Massimo Vignelli to his current position at Pentagram, a design firm founded in London in 1972 by Alan Fletcher, Malcolm Garrett, and Paula Scher.
The Power of Design

In 'How To', Michael Bierut explores the transformative power of design. He shows us how design is not just about making things look good, but it's a tool that can change the world. You'll see how design can influence our emotions, decisions, and even our society.

The Importance of Creativity

Bierut emphasizes the importance of creativity in design. He believes that every design problem has an infinite number of solutions and encourages readers to think outside the box. So, if you're feeling stuck in a creative rut, this book might just be the push you need.

Learning from Mistakes

One of the key takeaways from 'How To' is that mistakes are not the end of the world, but rather opportunities for learning. Bierut shares his own experiences of failures and how they helped him grow as a designer. So, don't be afraid to mess up, it's all part of the process.

The Role of Observation

Bierut encourages readers to observe the world around them. He believes that great design ideas can come from the most unexpected places. So, take a look around, you never know where you might find your next big idea.

The Value of Persistence

In 'How To', Bierut stresses the importance of persistence in design. He shares that good design takes time and effort, and sometimes, a lot of trial and error. So, if you're feeling discouraged, remember that persistence is key.

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Quotes 5

Michael Bierut's 'How To' is a masterclass in the art of design, a must-read for anyone seeking to understand the essence of visual communication.

Steven HellerSteven Heller - Design Critic

'How To' by Michael Bierut is a brilliant exploration of the power of design, a book that will inspire and enlighten.

Paula ScherPaula Scher - Graphic Designer

Bierut's 'How To' is a profound examination of the transformative power of design, a book that should be read by all who seek to understand its impact.

Milton GlaserMilton Glaser - Iconic Designer

In 'How To', Michael Bierut has crafted a compelling narrative that illuminates the power and potential of design. It's a must-read for anyone interested in the subject.

Jessica HelfandJessica Helfand - Design Educator

'How To' by Michael Bierut is a masterful exploration of design's power to influence and shape our world. It's a must-read for anyone interested in the subject.

Chip KiddChip Kidd - Book Cover Designer
Steven HellerPaula ScherMilton GlaserJessica HelfandChip Kidd

Recommendations

3
Ran Segall, designer and educator and entrepreneur and technology, Recommending BestBooks

Ran Segall

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Bill Gates

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How To found in libraries

1
157 books

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