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Hacking Growth
320 pages, 2017
How can you reach new customers, keep them active, and grow your revenue with a dash of programming smarts and a shoestring budget? Traditional marketing methods cost millions of dollars for uncertain payoffs. Growth hacking, on the other hand, uses an analytical approach to build marketing into products themselves and stimulate organic growth.
Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success uncovers case studies that explain why your competitors are doing what they're doing and why you should be growth hacking, too.
In Hacking Growth, Sean Ellis emphasizes the significance of growth hacking in today's competitive business environment. He suggests that businesses should explore innovative, low-cost strategies to acquire and retain customers. This approach can help businesses to scale rapidly and efficiently.
Ellis highlights the importance of data in making informed decisions. He encourages businesses to research and analyze data to understand customer behavior and preferences. This can help in creating effective growth strategies.
One of the key takeaways from Hacking Growth is the importance of experimentation. Ellis believes that businesses should constantly test new ideas and strategies to see what works best. This approach can lead to unexpected growth opportunities.
Sean Ellis suggests that businesses should break down silos and encourage cross-functional teams. This can lead to better collaboration and more innovative ideas. So, take a look at your team structure and see if there's room for improvement.
Lastly, Ellis stresses the importance of customer retention. He argues that it's not enough to just acquire new customers, businesses must also focus on keeping them. So, dig into your customer service strategies and find ways to improve customer satisfaction.
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Hacking Growth is a must-read for anyone in a startup or larger organization. It's full of practical advice and tips to help you create a culture of experimentation and learning.
Andrew Chen - Venture CapitalistHacking Growth is a practical guidebook for becoming a Growth Hacker. It's an invaluable resource for anyone looking to scale their business.
Eric Ries - Entrepreneurship, AuthorHacking Growth is a compelling read that will change the way you think about growth and give you a new framework for making your company grow faster and more efficiently.
Nir Eyal - Author, SpeakerHacking Growth is a must-read for anyone interested in driving growth in their business. It's a practical guide that provides actionable insights and strategies.
Ryan Hoover - Product Hunt FounderHacking Growth is a fantastic guide to running growth in any company. It's a must-read for anyone interested in driving growth.
Alex Schultz - Facebook VPRecommendations
1Hacking Growth found in libraries
1Management Books
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