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Growth Hacker Marketing
176 pages, 2014
Gmail, Facebook, Airbnb, and Evernote are four multibillion-dollar brands that have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, and no billboards in Times Square. Their unlikely success has not been luck but rather the result of the new marketing strategy called Growth Hacking.
In this e-special, bestselling author Ryan Holiday explains how the marketing game has changed forever. He provides a new set of rules—critical information whether you’re an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive.
Ryan Holiday introduces a new way of thinking about marketing. Instead of focusing on big, expensive campaigns, he suggests focusing on growth hacking. This involves using creative, low-cost strategies to help businesses grow. So, if you're tired of traditional marketing methods, this book might just be what you need.
Holiday emphasizes the importance of product-market fit. He suggests that before you even think about marketing, you need to ensure that your product meets the needs of your target market. So, take some time to research and understand your audience before you start selling.
One of the key points in Growth Hacker Marketing is the power of virality. Holiday explains how creating a product or service that people want to share can lead to exponential growth. So, if you're looking to make a big impact, it's worth exploring how you can make your product go viral.
Holiday encourages readers to embrace data. By tracking and analyzing your results, you can make informed decisions about your marketing strategies. So, don't be afraid to dig into the numbers and see what they're telling you.
Finally, Holiday stresses the importance of customer retention. It's not just about getting new customers, but keeping them. He suggests that focusing on retention can lead to higher growth rates. So, take a look at your customer retention strategies and see if there's room for improvement.
Quotes 5
Ryan Holiday's Growth Hacker Marketing is a must-read for anyone in the business of scaling products.
Andrew Chen - Tech EntrepreneurRyan Holiday's book is an invaluable guide to understanding and implementing growth hacking in any organization.
Tim Ferriss - Author, EntrepreneurGrowth Hacker Marketing by Ryan Holiday is a game changer for marketers and entrepreneurs alike.
Neil Patel - Marketing GuruRyan Holiday's book is a compelling read that will change the way you think about marketing.
Seth Godin - Marketing ExpertRyan Holiday's Growth Hacker Marketing is a must-have for anyone looking to scale their business.
Gary Vaynerchuk - Entrepreneur, Speaker
