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Getting Past No
208 pages, 1993
In 'Getting Past No', William Ury explores the power of the word 'No'. He explains that it's not just a rejection, but a tool to protect your interests and set boundaries. It's a word that can help you stand your ground and negotiate better.
Ury emphasizes the importance of preparation before entering any negotiation. He suggests researching the other party's interests, needs, and fears. This will help you understand their perspective and find common ground.
The book introduces the 'Breakthrough Strategy' for dealing with difficult people and tough negotiations. This strategy involves going to the balcony, stepping to their side, reframing, building them a golden bridge, and using power to educate.
Ury highlights the role of emotional intelligence in negotiations. He suggests that understanding and managing your emotions, as well as empathizing with the other party's feelings, can lead to more successful outcomes.
In 'Getting Past No', you'll find strategies to turn adversaries into partners. Ury suggests that by understanding their needs and interests, you can transform conflict into cooperation and achieve mutually beneficial results.
Quotes 5
Getting Past No is a reference book for the negotiator in every one of us. It provides concise and practical advice for reaching agreements in personal and professional disputes.
Getting Past No is a must-read for anyone seeking to improve their negotiation skills. It offers a wealth of practical strategies and techniques that can be applied in any situation.
Getting Past No is a powerful tool for anyone who wants to master the art of negotiation. It's a book that can change your professional and personal life.
Getting Past No is a game-changer. It provides the strategies and techniques you need to transform any negotiation from confrontation to cooperation.
Getting Past No is a guidebook for navigating difficult conversations and achieving win-win outcomes. It's a must-read for anyone who wants to succeed in the workplace and in life.
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