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Drunk Tank Pink
272 pages, 2014
Drunk Tank Pink is a revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every day. Most of us go through life believing that we are in control of the choices we make.
Armed with surprising data and endlessly fascinating examples, Adam Alter addresses the subtle but substantial ways in which outside forces influence us--such as color's influence on mood, our bias in favor of names with which we identify, and how sunny days can induce optimism as well as aggression.
In Drunk Tank Pink, Adam Alter explores the surprising influence of color on our behavior. He shares research that shows how the color pink can reduce aggression and improve physical performance. So, next time you're feeling stressed, try surrounding yourself with pink!
Ever thought about how your name might affect your life? Alter digs into this fascinating topic, revealing that our names can influence our career paths, where we live, and even who we marry. It's a compelling reason to think twice about what you name your kids!
Alter's book makes you see the world in a new light. He shows how subliminal messages are everywhere, from the music in stores to the layout of a city. These hidden influences can shape our decisions without us even realizing it. It's a wake-up call to be more aware of our surroundings.
Drunk Tank Pink also explores the power of symbols. Alter finds that symbols can evoke strong emotions and drive our actions. For example, a simple symbol like a cross or a flag can inspire feelings of devotion or patriotism. It's a reminder of how much our world is shaped by symbols.
One of the key takeaways from Drunk Tank Pink is the role of our environment in shaping our behavior. Alter shows that everything from the weather to the layout of our homes can influence our mood, decisions, and health. It's a call to action to create environments that help us thrive.
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Drunk Tank Pink is a smart and delightful exploration of how our environment unconsciously yet dramatically shapes the decisions and actions we make every day.
Malcolm Gladwell - Journalist, AuthorThis book is a rare and fascinating blend of science and storytelling, unveiling the profound impact of color on our lives.
Daniel Pink - Author, SpeakerDrunk Tank Pink is a fascinating journey through the forces that affect us every day, but remain hidden in plain sight. Alter's book opens our eyes to these forces and helps us to understand how they shape our thinking and behavior.
Dan Ariely - Psychologist, ProfessorAdam Alter's book is a tour de force of the science of human behavior, showing us how our environment unconsciously influences our decisions.
Charles Duhigg - Journalist, AuthorDrunk Tank Pink is a gripping and enlightening book that reveals the hidden forces that shape our thoughts and actions.
Steven D. Levitt - Economist, AuthorRecommendations
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