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Content Rules
320 pages, 2012
Everyone now has a "voice" thanks to platforms like blogs, YouTube, Facebook, Twitter, and Google+, including businesses and their clients. How then do you produce the tales, movies, and blogs that win over followers, stoke interest in your goods or services, and ignite your company?
As a one-stop resource on the art and science of creating content that people care about, Content Rules empowers you for online success. Case studies of businesses that have communicated their ideas successfully online and used them to establish credibility and develop a following are weaved throughout this section.
C.C. Chapman emphasizes the need for originality in content creation. He suggests that you should always strive to create unique and engaging content that stands out from the crowd. This will not only attract more viewers but also establish your brand's identity.
Chapman encourages you to take a closer look at your audience. Understand their needs, preferences, and interests. This will help you create content that resonates with them and keeps them coming back for more.
In Content Rules, the author highlights the power of storytelling. He believes that sharing compelling stories can help you connect with your audience on a deeper level. So, dig into your brand's story and find ways to share it with your audience.
Consistency in content creation is another key takeaway from the book. Chapman advises that you should regularly update your content to keep your audience engaged. So, make a schedule and stick to it.
Lastly, the book encourages you to explore different content formats. Don't limit yourself to just blog posts or articles. Try videos, podcasts, infographics, and more. This will not only keep your content fresh but also cater to different audience preferences.
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Content Rules is a how-to manual for creating remarkable blogs, podcasts, webinars, ebooks, and more. It's a must-read for every marketer.
David Meerman Scott - Marketing StrategistContent Rules equips you with the knowledge and methods to reach a brand new stage of engagement.
Brian Solis - Digital AnalystContent Rules is a practical guide to creating compelling content that engages and inspires.
Ann Handley - Marketing Pro