Changing Minds

272 pages, 2006

Howard Gardner

Takeaways

Description

Imagine you’re trying to persuade someone to change their minds about something important: a voter’s political beliefs, say, or a spouse’s decorating taste. Chances are you won’t succeed—in fact, as Howard Gardner explains in his book Changing Minds (Pocket Books), you are unlikely to alter that person’s beliefs in any way.

This is because we don’t usually change our minds overnight but only in gradual stages that can be powerfully influenced along the way. (Gardner offers ways to influence that process. ) I really like reading this book because it broadens my horizons and shapes my life.

Understanding the Mind

In Changing Minds, Howard Gardner explores the concept of changing one's mind. He digs into the psychological, philosophical, and sociological aspects of this process. It's a fascinating look into how we form our beliefs and how they can be altered.

Seven Levers of Change

Gardner identifies seven 'levers' that can be used to change minds. These include reason, research, resonance, real-world events, rewards and resources, and relationships. By understanding these levers, you can better navigate your own mind changes and influence others.

The Role of Stories

One of the key takeaways from Changing Minds is the power of stories. Gardner suggests that narratives can be a powerful tool in changing minds, as they allow us to see different perspectives and consider new ideas.

Change is a Process

Changing Minds emphasizes that change is not an event, but a process. It takes time and effort to change one's mind or to influence others. Gardner encourages patience and persistence in this journey.

Applying the Concepts

The book isn't just theoretical. Gardner provides practical examples and case studies to illustrate his points. This makes it easier to apply the concepts in real life, whether you're trying to change your own mind or influence others.

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Quotes 5

Howard Gardner's 'Changing Minds' is a profound analysis of the art and science of changing minds, including our own. It's a must-read for leaders and educators.

Daniel Goleman - Emotional Intelligence

'Changing Minds' is a brilliant exploration of the very essence of human nature and thought. Gardner's insights are not just fascinating, but deeply relevant.

Sir Ken Robinson - Education Reform

Gardner's 'Changing Minds' is a masterful dissection of how and why people change their minds. It's a fascinating read for anyone interested in influence and persuasion.

Malcolm Gladwell - Social Psychology

In 'Changing Minds', Gardner provides a comprehensive guide to understanding and influencing human thought. It's an invaluable resource for educators and psychologists alike.