Blue Ocean Shift

336 pages, 2017

Blue Ocean Shift is the follow-up to Blue Ocean Strategy , a classic and global bestseller by professors W. Chan Kim and Renee Mauborgne. In this book, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth by combining insights from human psychology with practical market-creating tools and real-world guidance.

Blue Ocean Shift is a book with all-new research and examples of how leaders in diverse industries and organizations made the shift from red to blue oceans. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans while building your people's confidence so that they own and drive the process.

With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works and what doesn't so that you can avoid pitfalls along the way.

This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

Embrace the Blue Ocean Shift

W. Chan Kim encourages readers to move away from the competitive 'red ocean' and instead, explore the untapped market spaces of the 'blue ocean'. This shift can lead to the creation of new demand and opportunities for growth.

The Power of Market-Creating Tools

The book introduces a set of tools and frameworks that can help businesses identify and create blue oceans. These tools are designed to reduce risks and increase the chances of success. So, if you're looking to innovate, you might want to check these out.

Importance of Humanness

Kim emphasizes the importance of humanness in the process of making a blue ocean shift. He believes that understanding the human side of change can help overcome hurdles and inspire people to act. This is a great reminder for all of us to not lose sight of the human element in business.

Inspiring Case Studies

Blue Ocean Shift is packed with real-world examples and case studies that illustrate how organizations have successfully made the shift to blue oceans. These stories can provide valuable insights and inspiration for your own journey.

A Step-by-Step Guide

One of the key takeaways from the book is that it provides a step-by-step guide to making a blue ocean shift. From the initial stages of exploring new ideas to the final stages of execution, the book guides you through the entire process. If you're looking for a roadmap to innovation, this book might be just what you need.

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