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Beyond the Prototype
181 pages, 2019
Are you charged with making your company's next game-changer a reality? If so, Beyond the Prototype is for you. Based on his experience running Design Sprints for companies such as Google, Liberty Mutual, and Adobe, founder of DOUG (Designing Outcomes Uncovering Guiding Solutions)
Doug Ferguson distills the key takeaways from his sessions with hundreds of participants into six steps that every team should take in order to launch their vision. Full of stories from dozens of world-class innovators, this guide offers practical advice for shifting from discovery to realization.
Douglas Ferguson emphasizes the importance of rapid prototyping in the innovation process. He suggests that by quickly creating a model of a new product or service, you can test its viability and make necessary adjustments before investing too much time and resources. It's like a sneak peek into the future of your project.
Beyond the Prototype encourages us to see the value in collaboration. Ferguson believes that when diverse minds come together, they can generate more innovative solutions. So, don't hesitate to involve your team in brainstorming sessions and problem-solving activities.
Ferguson teaches us to embrace failure as a part of the innovation process. He argues that every failure brings us one step closer to success, as it provides valuable insights and lessons. So, don't be afraid to make mistakes, they're just stepping stones on your path to success.
In Beyond the Prototype, you'll find that feedback plays a crucial role in the development process. Ferguson suggests that constructive criticism can help refine your ideas and prototypes. So, always be open to feedback and use it to improve your work.
The book doesn't just stop at creating a prototype. It guides you through the entire journey of turning your prototype into a fully-fledged product. Ferguson provides practical advice on how to navigate the challenges that come after the prototyping stage. So, get ready to explore the journey beyond the prototype.
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Beyond the Prototype is a practical guide for navigating from the start to the finish of a design sprint.
Jake Knapp - Design Sprint CreatorDouglas Ferguson's book is a must-read for anyone who wants to understand how to make the most of design sprints.
John Zeratsky - Time Management ExpertBeyond the Prototype offers a roadmap for professionals to ensure their design sprints lead to real products.
Braden Kowitz - Design Partner, Google VenturesFerguson's book is a valuable resource for anyone looking to successfully implement design sprints in their organization.
Richard Banfield - CEO, Fresh Tilled SoilBeyond the Prototype is a comprehensive guide to mastering design sprints and driving innovation.
Alex Osterwalder - Business Model InnovatorRecommendations
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