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Be Obsessed or Be Average

240 pages, 2016

Takeaways
Description

After hitting rock bottom and suffering through drug addiction, Grant Cardone succeeded in building five successful companies (and counting), becoming a multimillionaire, and publishing bestselling books. But before that happened, people told him to be more reasonable and less demanding. If he played by the rules and did what everyone else told him he should do, they said, he could enjoy everyone else's version of middle-class success. 

But when Grant tried it their way, he hit rock bottom. Then he tried the opposite approach--he said NO to the haters and naysayers and said YES to his burning, outrageous obsession with wanting to be a business rock star/super salesman/huge philanthropist.

 This led to massive success for him personally--and for those who listened to his advice about how to achieve massive success for themselves too.

Embrace Obsession

In 'Be Obsessed or Be Average', Grant Cardone encourages readers to embrace their obsessions. He argues that being obsessed is not a bad thing, but rather a key to achieving success. So, don't shy away from your obsessions, instead, channel them into productive pursuits.

Avoid Average

Cardone makes it clear that being average is not an option if you want to achieve great things. He suggests that you should always aim for the top and never settle for less. So, take a look at your goals, are they big enough? If not, it's time to aim higher.

Take Massive Action

One of the key messages in the book is the importance of taking massive action. Cardone believes that you need to work harder and smarter than everyone else to achieve your dreams. So, don't just sit there, get out and start taking action today!

Turn Negatives into Positives

Cardone encourages readers to turn negatives into positives. He believes that every setback is an opportunity for a comeback. So, next time you face a challenge, don't see it as a problem, instead, see it as an opportunity to learn and grow.

Never Stop Learning

In 'Be Obsessed or Be Average', Cardone emphasizes the importance of continuous learning. He suggests that you should always be looking for ways to improve and grow. So, don't stop learning, keep exploring new ideas and opportunities.