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11 Rules for Creating Value in the Social Era
88 pages, 2012
Nilofer Merchant has written a wonderful book about the new era in which we are living and working. Finally, someone said it: social isn’t about marketing or putting a new veneer on an old thing – it’s that everything is social.
Nilofer integrates the social aspects of people - as humans, employees, and consumers - with what institutions need to know. Today, connected individuals can now do what once only large behemoth organizations could.
The unit of value creation is no longer some machine with humans, simply a cog to be plugged in or pulled out. No. Value creation in the 21st century starts with each of us -- something that was lost in the industrial times but can be found again.
Take advantage of the fundamental shift we all experience by knowing what they are, and what they mean for you, and the work you do. It doesn't matter if you're in the C-Suite, the creative designer, the soccer mom, or the government worker - as long as you want to create value, there will be something here for you.
And, as you progress on your journey of finding and providing value in this new era, you'll want to reread this work. 11 Rules for Creating Value in the Social Era is one of those books we'll all look back at 20 years from now and see how clearly the future was outlined.
Nilofer Merchant emphasizes the importance of the social era in today's business world. It's not just about using social media, but about understanding how to create value through relationships and connections. It's time to explore how your business can benefit from this shift.
Merchant highlights the power of collaboration in the social era. He believes that by working together, we can create more value than working alone. So, take a look at how you can foster collaboration in your organization.
In the book, the author stresses the need to adapt to change. The social era is constantly evolving, and businesses need to keep up. Research new trends, see what's working for others, and don't be afraid to try new things.
One of the main points in the book is that creating value is crucial in the social era. It's not just about making money, but about providing something of value to your customers. Check how you can create value in your business.
Merchant also talks about the importance of authenticity. In the social era, people value genuine interactions and relationships. So, make sure to keep your interactions real and authentic.
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Nilofer Merchant's 11 Rules for Creating Value in the Social Era is a game-changer. It's a must-read for anyone who wants to thrive in the new era of business.
Seth Godin - Marketing GuruMerchant's book is a powerful guide for navigating the social era. It's a roadmap for those who want to create value and make a difference.
Daniel Pink - Bestselling AuthorMerchant's 11 Rules is a brilliant exploration of the new rules of the game. It's a must-read for anyone who wants to understand the social era.
Clay Shirky - Internet ExpertMerchant's book is a powerful tool for anyone who wants to succeed in the social era. It's a guide for creating value and making a difference.
Susan Cain - Introvert AdvocateMerchant's 11 Rules is a game-changer. It's a must-read for anyone who wants to thrive in the new era of business.
Adam Grant - Organizational PsychologistRecommendations
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