Discover the Best Books Written by Marc Randolph

Marc Bernays Randolph (born April 29, 1958) is an American tech entrepreneur, advisor and speaker. He is the cofounder and first CEO of Netflix. A serial entrepreneur who helped found the U.S. edition of Macworld magazine and the computer mail-order businesses MacWarehouse and MicroWarehouse, Randolph now serves on the boards of Looker Data Sciences and Chubbies Shorts. He previously served on the boards of Getable, Rafter, ReadyForce.

Randolph, who has equated founding companies to his experience as a mountain guide, is the chairman of the board of trustees of the National Outdoor Leadership School (NOLS) in Lander, Wyoming and a board member of the environmental advocacy group 1% for the Planet. Randolph was born to a Jewish family in Chappaqua, New York, the eldest child of Stephen Bernays Randolph, an Austrian-born nuclear engineer, and Muriel Lipchik of Brooklyn, New York. 

One of Randolph’s paternal great-grand uncles was psychoanalysis pioneer Sigmund Freud. Another paternal great-uncle of Randolph was Edward Bernays, an Austrian-American pioneer in the field of public relations and propaganda. Randolph spent his summers during high school and college working for the National Outdoor Leadership School, becoming one of its youngest instructors. He graduated from Hamilton College in New York with a geology degree.

Randolph’s first job out of college in 1981 was at Cherry Lane Music Company in New York. Put in charge of the company’s small mail-order operation, Randolph taught himself direct mail and marketing techniques while tinkering with different ways to sell Cherry Lane’s catalog of sheet music directly to consumers. Randolph’s fascination with using computer software to track customers’ buying behavior would ultimately inform his decision to create a user interface at Netflix that doubled as a market research platform.

He further developed his theories about using direct mail to influence and retain customers doing circulation work while helping found the U.S. version of MacUser magazine in 1984. While co-founding computer mail-order firms MacWarehouse and MicroWarehouse with Peter Godfrey and his partners about a year later, Randolph made the connection between overnight delivery and improved customer retention. The discovery later proved crucial to Netflix’s growth and survival: the company’s subscriber base first blossomed and cut into Blockbuster Inc revenues in cities where Netflix offered overnight DVD delivery.

Randolph spent the dawn of the Internet age building direct-to-consumer marketing operations at software giant Borland International starting in 1988. He left Borland in 1995 for a series of short stints at Silicon Valley start-ups, including heading marketing at desktop scanner maker Visioneer, and then as a member of the founding team of Integrity QA, a developer of automated software testing products. In late 1996, software debugging company Pure Atria acquired the nine-person software startup. 

Pure Atria’s founder and CEO Reed Hastings retained Randolph as vice president of corporate marketing for the rapidly expanding Pure Atria. In late 1996, Pure Atria announced that Rational Software would acquire it in an $850 million stock swap in what was then the richest merger in Silicon Valley history. Hastings and Randolph commuted together between their homes in Santa Cruz, California into Silicon Valley for about four months while the Rational merger was finalized, and on these drives, the idea for Netflix was born.