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Ruslan Kogan is an Australian entrepreneur known for founding Kogan.com, an Australian online retailer of consumer electronics, home appliances, and furniture. The company was founded in 2006 and has grown to become one of Australia's largest and most successful online retailers.

Before starting Kogan.com, Kogan had worked various jobs as a software developer and had vast experience in online marketing and e-commerce. He founded Kogan as an online store specializing in consumer electronics and later expanded the company to include various products. He positioned Kogan as a low-cost provider of consumer goods and was able to scale the business quickly, offering products with more competitive prices than traditional retail stores.

Kogan is considered a pioneer of e-commerce in Australia. His business model is based on low prices, efficient operations, and a robust online presence; he has been successful in a market dominated by large brick-and-mortar retailers. He is known for his digital marketing strategies and is considered a thought leader in e-commerce; he's also been recognized as one of the most influential entrepreneurs in Australia.

Kogan.com is an Australian online retailer of consumer electronics, home appliances, and furniture. The company was founded in 2006 by Ruslan Kogan and has grown to become one of the largest and most successful online retailers in Australia. The company started as an online store specializing in consumer electronics, but it has expanded to include various products, such as appliances, furniture, and other household items.

Kogan.com is known for offering products at low prices, and the company positions itself as a low-cost provider of consumer goods. The company has been able to scale quickly by providing a wide variety of products, keeping prices low through efficient operations, and having a solid online presence. Kogan also has digital marketing strategies which make them relevant in the market.

Overall, Ruslan Kogan is a well-known and successful entrepreneur in Australia. He is known for his e-commerce expertise and building one of the country's largest and most successful online retailers.