Top Book Recommendations by Bozoma Saint John: Best Books for Success
Bozoma Saint John is a Ghanaian-American businesswoman and marketing executive. She is currently the Chief Marketing Officer at Netflix. Saint John previously served as the Chief Brand Officer at Endeavor and the Head of Global Consumer Marketing at Apple Music and iTunes.
Bozoma Saint John began her career in the music industry, working at companies such as Bad Boy Records and PepsiCo. In 2010, she joined Spike Lee's ad agency Spike DDB as a Senior Brand Manager. She later joined the music streaming service, Beats Music (later acquired by Apple Inc) as Head of Global Consumer Marketing. After Apple acquired Beats Music, she was appointed Head of Global Consumer Marketing for Apple Music and iTunes.
In 2017, she joined the talent agency Endeavor as the Chief Brand Officer. She was responsible for the company's overall brand strategy and executing global marketing campaigns. In 2021, she joined Netflix as the Chief Marketing Officer. In her current role, she is responsible for the development and execution of marketing strategies across all company areas.
Bozoma Saint John has been recognized for her work in the marketing and advertising industry with numerous awards and honors. Some of her notable mentions include:
- Adweek's "40 Under 40" list (2016)
- Forbes' "100 Most Powerful Women" list (2017)
- Ebony Magazine's "Power 100" list (2017)
- Adweek's "Executive of the Year" (2018)
- Cannes Lions' "Golden Lion for Lifetime Achievement" (2019)
- Marketing Dive's "Top Women in Marketing" (2019)
Saint John has also been honored with several keynotes and speaking engagements at prestigious events, such as SXSW, Cannes Lions, Advertising Week, and the IAB Annual Leadership Meeting.